The marketing plan: how to prepare and implement it
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
American Management Association
©1992
|
| Edition: | New, expanded ed |
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes index Planning and people -- Product/service plan -- Marketing communications plan -- Research plan -- Customer relations plan -- Sales management plan -- The complete marketing plan |
| Physical Description: | 1 Online-Ressource (xiv, 209 pages) |
| ISBN: | 0585027749 0814478050 9780585027746 9780814478059 |
Staff View
MARC
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| language | English |
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| spelling | Luther, William M. Verfasser aut The marketing plan how to prepare and implement it William M. Luther New, expanded ed New York American Management Association ©1992 1 Online-Ressource (xiv, 209 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Planning and people -- Product/service plan -- Marketing communications plan -- Research plan -- Customer relations plan -- Sales management plan -- The complete marketing plan BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Marketingkonzept (DE-588)4120696-4 s 2\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2452 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Luther, William M. The marketing plan how to prepare and implement it BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd Marketingkonzept (DE-588)4120696-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4120696-4 |
| title | The marketing plan how to prepare and implement it |
| title_auth | The marketing plan how to prepare and implement it |
| title_exact_search | The marketing plan how to prepare and implement it |
| title_full | The marketing plan how to prepare and implement it William M. Luther |
| title_fullStr | The marketing plan how to prepare and implement it William M. Luther |
| title_full_unstemmed | The marketing plan how to prepare and implement it William M. Luther |
| title_short | The marketing plan |
| title_sort | the marketing plan how to prepare and implement it |
| title_sub | how to prepare and implement it |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd Marketingkonzept (DE-588)4120696-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Green Business Marketing Wirtschaft Marketingkonzept |
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