Planning for power advertising: a user's manual for students and practitioners
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi
Response Books
2005
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| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references (page 253) and index Cover; Contents; Preface; Acknowledgements; Setting the Context; Competition; Communication in Context; Users and Usage; Segmentation; Understanding Consumers; Motivators and Differentiators; Positioning; Beyond Positioning; The Brief: The Creative Springboard; Managing a Brand Over Time; Index This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters?an approach that brings alive the concepts within, and helps readers discover the theory in |
| Beschreibung: | 1 Online-Ressource (260 pages) |
| ISBN: | 0761933549 813210210X 8178295490 9788132102106 |
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:55Z |
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| isbn | 0761933549 813210210X 8178295490 9788132102106 |
| language | English |
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| physical | 1 Online-Ressource (260 pages) |
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| publisher | Response Books |
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| spelling | Halve, Anand Bhaskar Verfasser aut Planning for power advertising a user's manual for students and practitioners Anand Bhaskar Halve New Delhi Response Books 2005 1 Online-Ressource (260 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (page 253) and index Cover; Contents; Preface; Acknowledgements; Setting the Context; Competition; Communication in Context; Users and Usage; Segmentation; Understanding Consumers; Motivators and Differentiators; Positioning; Beyond Positioning; The Brief: The Creative Springboard; Managing a Brand Over Time; Index This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters?an approach that brings alive the concepts within, and helps readers discover the theory in BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Reclame gtt Wirtschaft Advertising Advertising India Indien http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=278163 Aggregator Volltext |
| spellingShingle | Halve, Anand Bhaskar Planning for power advertising a user's manual for students and practitioners BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Reclame gtt Wirtschaft Advertising Advertising India |
| title | Planning for power advertising a user's manual for students and practitioners |
| title_auth | Planning for power advertising a user's manual for students and practitioners |
| title_exact_search | Planning for power advertising a user's manual for students and practitioners |
| title_full | Planning for power advertising a user's manual for students and practitioners Anand Bhaskar Halve |
| title_fullStr | Planning for power advertising a user's manual for students and practitioners Anand Bhaskar Halve |
| title_full_unstemmed | Planning for power advertising a user's manual for students and practitioners Anand Bhaskar Halve |
| title_short | Planning for power advertising |
| title_sort | planning for power advertising a user s manual for students and practitioners |
| title_sub | a user's manual for students and practitioners |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Reclame gtt Wirtschaft Advertising Advertising India |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Reclame Wirtschaft Advertising India Indien |
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