New marketing strategies: evolving flexible processes to fit market circumstances
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
London
Thousand Oaks, Calif.
1999
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Schlagworte: | |
Online-Zugang: | FAW01 FAW02 Volltext |
Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances |
Beschreibung: | 1 Online-Ressource (vii, 199 pages) |
ISBN: | 0761962018 0761962026 0857029592 9780761962014 9780761962021 9780857029591 |
Internformat
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245 | 1 | 0 | |a New marketing strategies |b evolving flexible processes to fit market circumstances |c Ian Chaston |
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500 | |a Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances | ||
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650 | 4 | |a Wirtschaft | |
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Datensatz im Suchindex
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any_adam_object | |
author | Chaston, Ian |
author_facet | Chaston, Ian |
author_role | aut |
author_sort | Chaston, Ian |
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building | Verbundindex |
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dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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institution | BVB |
isbn | 0761962018 0761962026 0857029592 9780761962014 9780761962021 9780857029591 |
language | English |
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physical | 1 Online-Ressource (vii, 199 pages) |
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publishDate | 1999 |
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publisher | Thousand Oaks, Calif. |
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spelling | Chaston, Ian Verfasser aut New marketing strategies evolving flexible processes to fit market circumstances Ian Chaston London Thousand Oaks, Calif. 1999 1 Online-Ressource (vii, 199 pages) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances Marketing BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing / Management fast Marketing gtt Marketing / Gestion ram Wirtschaft Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=372444 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Chaston, Ian New marketing strategies evolving flexible processes to fit market circumstances Marketing BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing / Management fast Marketing gtt Marketing / Gestion ram Wirtschaft Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
subject_GND | (DE-588)4120697-6 |
title | New marketing strategies evolving flexible processes to fit market circumstances |
title_auth | New marketing strategies evolving flexible processes to fit market circumstances |
title_exact_search | New marketing strategies evolving flexible processes to fit market circumstances |
title_full | New marketing strategies evolving flexible processes to fit market circumstances Ian Chaston |
title_fullStr | New marketing strategies evolving flexible processes to fit market circumstances Ian Chaston |
title_full_unstemmed | New marketing strategies evolving flexible processes to fit market circumstances Ian Chaston |
title_short | New marketing strategies |
title_sort | new marketing strategies evolving flexible processes to fit market circumstances |
title_sub | evolving flexible processes to fit market circumstances |
topic | Marketing BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing / Management fast Marketing gtt Marketing / Gestion ram Wirtschaft Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
topic_facet | Marketing BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Marketing / Management Marketing / Gestion Wirtschaft Marketing Management Marketingstrategie |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=372444 |
work_keys_str_mv | AT chastonian newmarketingstrategiesevolvingflexibleprocessestofitmarketcircumstances |