Customer-driven services management:
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Bibliographic Details
Main Author: Balachandran, S. (Author)
Format: Electronic eBook
Language:English
Published: New Delhi Response Books ©2004
Edition:2nd ed
Subjects:
Online Access:FAW01
FAW02
Volltext
Item Description:Previous ed. published: 1999
Includes bibliographical references (pages 292-294) and index
Cover; Contents; Foreword; Preface to the Second Edition; Preface to the First Edition; Services Today; The Distinguishing Characteristics; Developing the Service Product; Knowing the Customer; Marketing of Services; Attaining High Quality; Realising People Potential; Strategies for Growth; Managing Information; Some Select Service Industries; Bibliography; Index; About the Author
This Second Edition has been substantially revised keeping in view the continued demand and requirement for excellence in services management. In addition to presenting the concepts within which innovative processes and practices can develop, the author discusses the new technologies, products and applications that have emerged. The appeal of the book lies in the way the author has integrated the various dimensions of services management, including people management, relationship marketing, strategies for growth and managing information in the knowledge economy
Physical Description:1 Online-Ressource (xiii, 304 pages)
ISBN:8132101812
9780761932550
9788132101819

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