Customer-driven services management:
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Balachandran, S. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New Delhi Response Books ©2004
Ausgabe:2nd ed
Schlagworte:
Online-Zugang:FAW01
FAW02
Volltext
Beschreibung:Previous ed. published: 1999
Includes bibliographical references (pages 292-294) and index
Cover; Contents; Foreword; Preface to the Second Edition; Preface to the First Edition; Services Today; The Distinguishing Characteristics; Developing the Service Product; Knowing the Customer; Marketing of Services; Attaining High Quality; Realising People Potential; Strategies for Growth; Managing Information; Some Select Service Industries; Bibliography; Index; About the Author
This Second Edition has been substantially revised keeping in view the continued demand and requirement for excellence in services management. In addition to presenting the concepts within which innovative processes and practices can develop, the author discusses the new technologies, products and applications that have emerged. The appeal of the book lies in the way the author has integrated the various dimensions of services management, including people management, relationship marketing, strategies for growth and managing information in the knowledge economy
Beschreibung:1 Online-Ressource (xiii, 304 pages)
ISBN:8132101812
9780761932550
9788132101819

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