Problems in marketing: applying key concepts and techniques
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
Sage Publications
2008
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references and index Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management |
| Beschreibung: | 1 Online-Ressource (xiii, 322 p.) |
| ISBN: | 0761971785 0761971793 1849202621 9780761971788 9780761971795 9781849202626 |
Internformat
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| 245 | 1 | 0 | |a Problems in marketing |b applying key concepts and techniques |c Luiz Moutinho & Charles Chien |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Los Angeles |b Sage Publications |c 2008 | |
| 300 | |a 1 Online-Ressource (xiii, 322 p.) | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
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Datensatz im Suchindex
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| author | Moutinho, Luiz |
| author_facet | Moutinho, Luiz |
| author_role | aut |
| author_sort | Moutinho, Luiz |
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| bvnumber | BV043081733 |
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| ctrlnum | (OCoLC)646806919 (DE-599)BVBBV043081733 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| isbn | 0761971785 0761971793 1849202621 9780761971788 9780761971795 9781849202626 |
| language | English |
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| spelling | Moutinho, Luiz Verfasser aut Problems in marketing applying key concepts and techniques Luiz Moutinho & Charles Chien 2nd ed Los Angeles Sage Publications 2008 1 Online-Ressource (xiii, 322 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s 2\p DE-604 Chien, Charles S. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=268651 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Moutinho, Luiz Problems in marketing applying key concepts and techniques BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Problems in marketing applying key concepts and techniques |
| title_auth | Problems in marketing applying key concepts and techniques |
| title_exact_search | Problems in marketing applying key concepts and techniques |
| title_full | Problems in marketing applying key concepts and techniques Luiz Moutinho & Charles Chien |
| title_fullStr | Problems in marketing applying key concepts and techniques Luiz Moutinho & Charles Chien |
| title_full_unstemmed | Problems in marketing applying key concepts and techniques Luiz Moutinho & Charles Chien |
| title_short | Problems in marketing |
| title_sort | problems in marketing applying key concepts and techniques |
| title_sub | applying key concepts and techniques |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Marketing Wirtschaft Fallstudiensammlung |
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