Knowledge-based marketing: the 21st century competitive edge
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Sage Publications
2004
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references (p. 254-267) and index Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations |
| Beschreibung: | 1 Online-Ressource (xi, 274 p.) |
| ISBN: | 1412931630 9781412931632 |
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| 500 | |a Includes bibliographical references (p. 254-267) and index | ||
| 500 | |a Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a Knowledge management |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Knowledge management | |
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Datensatz im Suchindex
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| author | Chaston, Ian |
| author_facet | Chaston, Ian |
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| author_sort | Chaston, Ian |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:48Z |
| institution | BVB |
| isbn | 1412931630 9781412931632 |
| language | English |
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| publisher | Sage Publications |
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| spelling | Chaston, Ian Verfasser aut Knowledge-based marketing the 21st century competitive edge Ian Chaston London Sage Publications 2004 1 Online-Ressource (xi, 274 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 254-267) and index Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Knowledge management fast Marketing fast Marketing / Management fast Wirtschaft Marketing Marketing Management Knowledge management http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251243 Aggregator Volltext |
| spellingShingle | Chaston, Ian Knowledge-based marketing the 21st century competitive edge BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Knowledge management fast Marketing fast Marketing / Management fast Wirtschaft Marketing Marketing Management Knowledge management |
| title | Knowledge-based marketing the 21st century competitive edge |
| title_auth | Knowledge-based marketing the 21st century competitive edge |
| title_exact_search | Knowledge-based marketing the 21st century competitive edge |
| title_full | Knowledge-based marketing the 21st century competitive edge Ian Chaston |
| title_fullStr | Knowledge-based marketing the 21st century competitive edge Ian Chaston |
| title_full_unstemmed | Knowledge-based marketing the 21st century competitive edge Ian Chaston |
| title_short | Knowledge-based marketing |
| title_sort | knowledge based marketing the 21st century competitive edge |
| title_sub | the 21st century competitive edge |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Knowledge management fast Marketing fast Marketing / Management fast Wirtschaft Marketing Marketing Management Knowledge management |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Knowledge management Marketing Marketing / Management Wirtschaft Marketing Management |
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