Corporate radar: tracking the forces that are shaping your business
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Bibliographische Detailangaben
1. Verfasser: Albrecht, Karl (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York AMACOM ©2000
Schlagworte:
Online-Zugang:FAW01
FAW02
Volltext
Beschreibung:Includes bibliographical references and index
Extinction Is Forever -- - The Treacherous Business Environment -- - Managing the Blind Side -- - Would You Invest in Your Company? -- - Tuning up Your Corporate Radar -- - Boundaries and Ground Rules for This Discussion -- - The Americentric View of Business -- - The Environmental Scan: Your Corporate Radar -- - Environmental Intelligence: The Key to Your Survival -- - Your Eight Strategic Radar Screens -- - Connecting the Dots -- - The New Realities of Business -- - The Business Environment, Pre-1980s: Managing Growth -- - The Business Environment, Post-1980s: Hypercompetition -- - Price Wars and Collective Suicide -- - Points of Inflection -- - Long Waves, Short Waves, and Choppy Seas -- - Surfing the Third Wave -- - A New Species of Human -- - A New Wave -- - The Global-Tribal Paradox -- - The Bell Curve -- - What's Driving the Third Wave? -- - Impacts of the Third Wave -- - Using What We Know -- - How to be Your Own Futurist--Without Getting Lost in the Ozone -- - The Future: Gee Whiz or Gee Won't? -- - Thinking Strategically and Futuristically -- - Liars Figure: Beware of Bogus Data -- - The S-Curve: Avoiding Premature Extrapolation -- - Drivers, Dominos, and Wildcards -- - Your Customer Radar -- - Markets or Customers? -- - The "Molecular Customer" -- - Demographics: The Great Engine of Marketing -- - Whatever Happened to Customer Service? -- - The Myth of Customer Loyalty -- - Understanding Customer Value: The "Need Context" -- - Your Competitor Radar -- - Who Is Your Competition? -- - The Enemy of Your Enemy Might or Might Not Be Your Friend -- - Which Companies Will Dominate? Ask Your Broker
Beschreibung:1 Online-Ressource (xii, 258 pages)
ISBN:0585247552
0814405045
9780585247557

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