Media and communication research methods: an introduction to qualitative and quantitative approaches
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Bibliographische Detailangaben
1. Verfasser: Berger, Arthur Asa (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Thousand Oaks, Calif. Sage Publications 2000
Schlagworte:
Online-Zugang:FAW01
FAW02
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Beschreibung:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Includes bibliographical references (p. 265-268) and indexes
Part I. Getting started. What is research? -- Library searches. Part II. Methods of textual analysis. Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism. Part III. Qualitative research methods. Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation. Part IV. Quantitative research methods. Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics. Part V. Putting it all together. Nineteen common thinking errors to avoid -- Writing research reports
Beschreibung:1 Online-Ressource (xix, 295 p.)
ISBN:0585386161
9780585386164

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