Super searchers on Madison Avenue: top advertising and marketing professionals share their online research strategies
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Medford, N.J.
CyberAge Books/Information Today
©2003
|
| Series: | Super searchers
v. 11 |
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes bibliographical references (pages 201-222) and index Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence |
| Physical Description: | 1 Online-Ressource (xii, 236 pages) |
| ISBN: | 1573879770 9781573879774 |
Staff View
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| id | DE-604.BV043076904 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:43Z |
| institution | BVB |
| isbn | 1573879770 9781573879774 |
| language | English |
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| publishDate | 2003 |
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| publisher | CyberAge Books/Information Today |
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| series2 | Super searchers |
| spelling | Villamora, Grace Avellana Verfasser aut Super searchers on Madison Avenue top advertising and marketing professionals share their online research strategies Grace Avellana Villamora ; edited by Reva Basch Medford, N.J. CyberAge Books/Information Today ©2003 1 Online-Ressource (xii, 236 pages) txt rdacontent c rdamedia cr rdacarrier Super searchers v. 11 Includes bibliographical references (pages 201-222) and index Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence BUSINESS & ECONOMICS / Marketing / Research bisacsh Electronic information resource searching fast Internet searching fast Marketing fast Marketing research / Computer network resources fast Wirtschaft Marketing research Computer network resources Marketing Databases Internet searching Electronic information resource searching Basch, Reva Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104092 Aggregator Volltext |
| spellingShingle | Villamora, Grace Avellana Super searchers on Madison Avenue top advertising and marketing professionals share their online research strategies BUSINESS & ECONOMICS / Marketing / Research bisacsh Electronic information resource searching fast Internet searching fast Marketing fast Marketing research / Computer network resources fast Wirtschaft Marketing research Computer network resources Marketing Databases Internet searching Electronic information resource searching |
| title | Super searchers on Madison Avenue top advertising and marketing professionals share their online research strategies |
| title_auth | Super searchers on Madison Avenue top advertising and marketing professionals share their online research strategies |
| title_exact_search | Super searchers on Madison Avenue top advertising and marketing professionals share their online research strategies |
| title_full | Super searchers on Madison Avenue top advertising and marketing professionals share their online research strategies Grace Avellana Villamora ; edited by Reva Basch |
| title_fullStr | Super searchers on Madison Avenue top advertising and marketing professionals share their online research strategies Grace Avellana Villamora ; edited by Reva Basch |
| title_full_unstemmed | Super searchers on Madison Avenue top advertising and marketing professionals share their online research strategies Grace Avellana Villamora ; edited by Reva Basch |
| title_short | Super searchers on Madison Avenue |
| title_sort | super searchers on madison avenue top advertising and marketing professionals share their online research strategies |
| title_sub | top advertising and marketing professionals share their online research strategies |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh Electronic information resource searching fast Internet searching fast Marketing fast Marketing research / Computer network resources fast Wirtschaft Marketing research Computer network resources Marketing Databases Internet searching Electronic information resource searching |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research Electronic information resource searching Internet searching Marketing Marketing research / Computer network resources Wirtschaft Marketing research Computer network resources Marketing Databases |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104092 |
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