Super searchers on Madison Avenue: top advertising and marketing professionals share their online research strategies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Medford, N.J.
CyberAge Books/Information Today
©2003
|
| Schriftenreihe: | Super searchers
v. 11 |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references (pages 201-222) and index Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence |
| Beschreibung: | 1 Online-Ressource (xii, 236 pages) |
| ISBN: | 1573879770 9781573879774 |
Internformat
MARC
| LEADER | 00000nmm a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV043076904 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151126s2003 |||| o||u| ||||||eng d | ||
| 020 | |a 1573879770 |9 1-57387-977-0 | ||
| 020 | |a 9781573879774 |9 978-1-57387-977-4 | ||
| 035 | |a (OCoLC)54891605 | ||
| 035 | |a (DE-599)BVBBV043076904 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 658.8/3/02854678 |2 22 | |
| 100 | 1 | |a Villamora, Grace Avellana |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Super searchers on Madison Avenue |b top advertising and marketing professionals share their online research strategies |c Grace Avellana Villamora ; edited by Reva Basch |
| 264 | 1 | |a Medford, N.J. |b CyberAge Books/Information Today |c ©2003 | |
| 300 | |a 1 Online-Ressource (xii, 236 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Super searchers |v v. 11 | |
| 500 | |a Includes bibliographical references (pages 201-222) and index | ||
| 500 | |a Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research |2 bisacsh | |
| 650 | 7 | |a Electronic information resource searching |2 fast | |
| 650 | 7 | |a Internet searching |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing research / Computer network resources |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing research |x Computer network resources | |
| 650 | 4 | |a Marketing |v Databases | |
| 650 | 4 | |a Internet searching | |
| 650 | 4 | |a Electronic information resource searching | |
| 700 | 1 | |a Basch, Reva |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104092 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028501096 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104092 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104092 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175465247670272 |
|---|---|
| any_adam_object | |
| author | Villamora, Grace Avellana |
| author_facet | Villamora, Grace Avellana |
| author_role | aut |
| author_sort | Villamora, Grace Avellana |
| author_variant | g a v ga gav |
| building | Verbundindex |
| bvnumber | BV043076904 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)54891605 (DE-599)BVBBV043076904 |
| dewey-full | 658.8/3/02854678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3/02854678 |
| dewey-search | 658.8/3/02854678 |
| dewey-sort | 3658.8 13 72854678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02819nmm a2200493zcb4500</leader><controlfield tag="001">BV043076904</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s2003 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1573879770</subfield><subfield code="9">1-57387-977-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781573879774</subfield><subfield code="9">978-1-57387-977-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)54891605</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043076904</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3/02854678</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Villamora, Grace Avellana</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Super searchers on Madison Avenue</subfield><subfield code="b">top advertising and marketing professionals share their online research strategies</subfield><subfield code="c">Grace Avellana Villamora ; edited by Reva Basch</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Medford, N.J.</subfield><subfield code="b">CyberAge Books/Information Today</subfield><subfield code="c">©2003</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xii, 236 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Super searchers</subfield><subfield code="v">v. 11</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 201-222) and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / Research</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Electronic information resource searching</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internet searching</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing research / Computer network resources</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield><subfield code="x">Computer network resources</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Databases</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet searching</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic information resource searching</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Basch, Reva</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104092</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028501096</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104092</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104092</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043076904 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:43Z |
| institution | BVB |
| isbn | 1573879770 9781573879774 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028501096 |
| oclc_num | 54891605 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xii, 236 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | CyberAge Books/Information Today |
| record_format | marc |
| series2 | Super searchers |
| spelling | Villamora, Grace Avellana Verfasser aut Super searchers on Madison Avenue top advertising and marketing professionals share their online research strategies Grace Avellana Villamora ; edited by Reva Basch Medford, N.J. CyberAge Books/Information Today ©2003 1 Online-Ressource (xii, 236 pages) txt rdacontent c rdamedia cr rdacarrier Super searchers v. 11 Includes bibliographical references (pages 201-222) and index Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence BUSINESS & ECONOMICS / Marketing / Research bisacsh Electronic information resource searching fast Internet searching fast Marketing fast Marketing research / Computer network resources fast Wirtschaft Marketing research Computer network resources Marketing Databases Internet searching Electronic information resource searching Basch, Reva Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104092 Aggregator Volltext |
| spellingShingle | Villamora, Grace Avellana Super searchers on Madison Avenue top advertising and marketing professionals share their online research strategies BUSINESS & ECONOMICS / Marketing / Research bisacsh Electronic information resource searching fast Internet searching fast Marketing fast Marketing research / Computer network resources fast Wirtschaft Marketing research Computer network resources Marketing Databases Internet searching Electronic information resource searching |
| title | Super searchers on Madison Avenue top advertising and marketing professionals share their online research strategies |
| title_auth | Super searchers on Madison Avenue top advertising and marketing professionals share their online research strategies |
| title_exact_search | Super searchers on Madison Avenue top advertising and marketing professionals share their online research strategies |
| title_full | Super searchers on Madison Avenue top advertising and marketing professionals share their online research strategies Grace Avellana Villamora ; edited by Reva Basch |
| title_fullStr | Super searchers on Madison Avenue top advertising and marketing professionals share their online research strategies Grace Avellana Villamora ; edited by Reva Basch |
| title_full_unstemmed | Super searchers on Madison Avenue top advertising and marketing professionals share their online research strategies Grace Avellana Villamora ; edited by Reva Basch |
| title_short | Super searchers on Madison Avenue |
| title_sort | super searchers on madison avenue top advertising and marketing professionals share their online research strategies |
| title_sub | top advertising and marketing professionals share their online research strategies |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh Electronic information resource searching fast Internet searching fast Marketing fast Marketing research / Computer network resources fast Wirtschaft Marketing research Computer network resources Marketing Databases Internet searching Electronic information resource searching |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research Electronic information resource searching Internet searching Marketing Marketing research / Computer network resources Wirtschaft Marketing research Computer network resources Marketing Databases |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104092 |
| work_keys_str_mv | AT villamoragraceavellana supersearchersonmadisonavenuetopadvertisingandmarketingprofessionalssharetheironlineresearchstrategies AT baschreva supersearchersonmadisonavenuetopadvertisingandmarketingprofessionalssharetheironlineresearchstrategies |