Marketing to moviegoers: a handbook of strategies and tactics
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Carbondale
Southern Illinois University Press
2013
|
| Ausgabe: | 3rd ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 FLA01 Volltext |
| Beschreibung: | Includes index Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds |
| Beschreibung: | 1 Online-Ressource (xi, 417 pages) |
| ISBN: | 0809331977 1283970961 9780809331970 9781283970969 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043075086 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151126s2013 |||| o||u| ||||||eng d | ||
| 020 | |a 0809331977 |c electronic bk. |9 0-8093-3197-7 | ||
| 020 | |a 1283970961 |c MyiLibrary |9 1-283-97096-1 | ||
| 020 | |a 9780809331970 |c electronic bk. |9 978-0-8093-3197-0 | ||
| 020 | |a 9781283970969 |c MyiLibrary |9 978-1-283-97096-9 | ||
| 035 | |a (OCoLC)825978149 | ||
| 035 | |a (DE-599)BVBBV043075086 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 |a DE-860 | ||
| 082 | 0 | |a 791.43068/8 |2 23 | |
| 100 | 1 | |a Marich, Robert |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing to moviegoers |b a handbook of strategies and tactics |c Robert Marich |
| 250 | |a 3rd ed | ||
| 264 | 1 | |a Carbondale |b Southern Illinois University Press |c 2013 | |
| 300 | |a 1 Online-Ressource (xi, 417 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds | ||
| 650 | 7 | |a ART / Film & Video |2 bisacsh | |
| 650 | 7 | |a PERFORMING ARTS / Film & Video / Reference |2 bisacsh | |
| 650 | 7 | |a Motion pictures / Distribution |2 fast | |
| 650 | 7 | |a Motion pictures / Marketing |2 fast | |
| 650 | 4 | |a Film | |
| 650 | 4 | |a Motion pictures |x Marketing | |
| 650 | 4 | |a Motion pictures |x Distribution | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Film |0 (DE-588)4017102-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Film |0 (DE-588)4017102-4 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 0-8093-3196-9 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-0-8093-3196-3 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=536782 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028499278 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=536782 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=536782 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=536782 |l FLA01 |p ZDB-4-EBA |q FLA_PDA_EBU |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175461958287360 |
|---|---|
| any_adam_object | |
| author | Marich, Robert |
| author_facet | Marich, Robert |
| author_role | aut |
| author_sort | Marich, Robert |
| author_variant | r m rm |
| building | Verbundindex |
| bvnumber | BV043075086 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)825978149 (DE-599)BVBBV043075086 |
| dewey-full | 791.43068/8 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 791 - Public performances |
| dewey-raw | 791.43068/8 |
| dewey-search | 791.43068/8 |
| dewey-sort | 3791.43068 18 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Allgemeines |
| edition | 3rd ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02848nmm a2200577zc 4500</leader><controlfield tag="001">BV043075086</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s2013 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0809331977</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-8093-3197-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1283970961</subfield><subfield code="c">MyiLibrary</subfield><subfield code="9">1-283-97096-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780809331970</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-8093-3197-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781283970969</subfield><subfield code="c">MyiLibrary</subfield><subfield code="9">978-1-283-97096-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)825978149</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043075086</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-860</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">791.43068/8</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Marich, Robert</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing to moviegoers</subfield><subfield code="b">a handbook of strategies and tactics</subfield><subfield code="c">Robert Marich</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3rd ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Carbondale</subfield><subfield code="b">Southern Illinois University Press</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xi, 417 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">ART / Film & Video</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">PERFORMING ARTS / Film & Video / Reference</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Motion pictures / Distribution</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Motion pictures / Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Film</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motion pictures</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motion pictures</subfield><subfield code="x">Distribution</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Film</subfield><subfield code="0">(DE-588)4017102-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Film</subfield><subfield code="0">(DE-588)4017102-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">0-8093-3196-9</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-0-8093-3196-3</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=536782</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028499278</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=536782</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=536782</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=536782</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FLA_PDA_EBU</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043075086 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:40Z |
| institution | BVB |
| isbn | 0809331977 1283970961 9780809331970 9781283970969 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028499278 |
| oclc_num | 825978149 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 DE-860 |
| owner_facet | DE-1046 DE-1047 DE-860 |
| physical | 1 Online-Ressource (xi, 417 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA ZDB-4-EBA FLA_PDA_EBU |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Southern Illinois University Press |
| record_format | marc |
| spelling | Marich, Robert Verfasser aut Marketing to moviegoers a handbook of strategies and tactics Robert Marich 3rd ed Carbondale Southern Illinois University Press 2013 1 Online-Ressource (xi, 417 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds ART / Film & Video bisacsh PERFORMING ARTS / Film & Video / Reference bisacsh Motion pictures / Distribution fast Motion pictures / Marketing fast Film Motion pictures Marketing Motion pictures Distribution Marketing (DE-588)4037589-4 gnd rswk-swf Film (DE-588)4017102-4 gnd rswk-swf Film (DE-588)4017102-4 s Marketing (DE-588)4037589-4 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 0-8093-3196-9 Erscheint auch als Druck-Ausgabe, Paperback 978-0-8093-3196-3 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=536782 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marich, Robert Marketing to moviegoers a handbook of strategies and tactics ART / Film & Video bisacsh PERFORMING ARTS / Film & Video / Reference bisacsh Motion pictures / Distribution fast Motion pictures / Marketing fast Film Motion pictures Marketing Motion pictures Distribution Marketing (DE-588)4037589-4 gnd Film (DE-588)4017102-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4017102-4 |
| title | Marketing to moviegoers a handbook of strategies and tactics |
| title_auth | Marketing to moviegoers a handbook of strategies and tactics |
| title_exact_search | Marketing to moviegoers a handbook of strategies and tactics |
| title_full | Marketing to moviegoers a handbook of strategies and tactics Robert Marich |
| title_fullStr | Marketing to moviegoers a handbook of strategies and tactics Robert Marich |
| title_full_unstemmed | Marketing to moviegoers a handbook of strategies and tactics Robert Marich |
| title_short | Marketing to moviegoers |
| title_sort | marketing to moviegoers a handbook of strategies and tactics |
| title_sub | a handbook of strategies and tactics |
| topic | ART / Film & Video bisacsh PERFORMING ARTS / Film & Video / Reference bisacsh Motion pictures / Distribution fast Motion pictures / Marketing fast Film Motion pictures Marketing Motion pictures Distribution Marketing (DE-588)4037589-4 gnd Film (DE-588)4017102-4 gnd |
| topic_facet | ART / Film & Video PERFORMING ARTS / Film & Video / Reference Motion pictures / Distribution Motion pictures / Marketing Film Motion pictures Marketing Motion pictures Distribution Marketing |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=536782 |
| work_keys_str_mv | AT marichrobert marketingtomoviegoersahandbookofstrategiesandtactics |