Pricing for profit: how to command higher prices for your products and services
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
American Management Association
©2010
|
| Subjects: | |
| Online Access: | FAW01 FAW02 FLA01 Volltext |
| Item Description: | Includes bibliographical references and index Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself ... and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; Index Few businesses are compensated well for the value they provide |
| Physical Description: | 1 Online-Ressource (xii, 217 pages) |
| ISBN: | 0814415180 9780814415177 9780814415184 |
Staff View
MARC
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| dewey-ones | 658 - General management |
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| publisher | American Management Association |
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| spelling | Furtwengler, Dale Verfasser aut Pricing for profit how to command higher prices for your products and services Dale Furtwengler New York American Management Association ©2010 1 Online-Ressource (xii, 217 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself ... and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; Index Few businesses are compensated well for the value they provide BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Marketing fast Markup fast Pricing fast Wirtschaft Pricing Markup Marketing http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=291600 Aggregator Volltext |
| spellingShingle | Furtwengler, Dale Pricing for profit how to command higher prices for your products and services BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Marketing fast Markup fast Pricing fast Wirtschaft Pricing Markup Marketing |
| title | Pricing for profit how to command higher prices for your products and services |
| title_auth | Pricing for profit how to command higher prices for your products and services |
| title_exact_search | Pricing for profit how to command higher prices for your products and services |
| title_full | Pricing for profit how to command higher prices for your products and services Dale Furtwengler |
| title_fullStr | Pricing for profit how to command higher prices for your products and services Dale Furtwengler |
| title_full_unstemmed | Pricing for profit how to command higher prices for your products and services Dale Furtwengler |
| title_short | Pricing for profit |
| title_sort | pricing for profit how to command higher prices for your products and services |
| title_sub | how to command higher prices for your products and services |
| topic | BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Marketing fast Markup fast Pricing fast Wirtschaft Pricing Markup Marketing |
| topic_facet | BUSINESS & ECONOMICS / Sales & Selling / Management Marketing Markup Pricing Wirtschaft |
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