Pricing for profit: how to command higher prices for your products and services
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Bibliographische Detailangaben
1. Verfasser: Furtwengler, Dale (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York American Management Association ©2010
Schlagworte:
Online-Zugang:FAW01
FAW02
FLA01
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Beschreibung:Includes bibliographical references and index
Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself ... and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; Index
Few businesses are compensated well for the value they provide
Beschreibung:1 Online-Ressource (xii, 217 pages)
ISBN:0814415180
9780814415177
9780814415184

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