Creativity in product innovation:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, U.K.
Cambridge University Press
c2002
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references and index pt. 1. Theoretical framework -- pt. 2. The creativity templates -- pt. 3. A closer look at templates -- pt. 4. Validation of the templates theory |
| Beschreibung: | 1 Online-Ressource (xiii, 224 p.) |
| ISBN: | 0511671652 0511674902 9780511671654 9780511674907 9780521800891 |
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Datensatz im Suchindex
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| author | Goldenberg, Jacob |
| author_facet | Goldenberg, Jacob |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043069713 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:30Z |
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| isbn | 0511671652 0511674902 9780511671654 9780511674907 9780521800891 |
| language | English |
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| spelling | Goldenberg, Jacob Verfasser aut Creativity in product innovation Jacob Goldenberg and David Mazursky Cambridge, U.K. Cambridge University Press c2002 1 Online-Ressource (xiii, 224 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index pt. 1. Theoretical framework -- pt. 2. The creativity templates -- pt. 3. A closer look at templates -- pt. 4. Validation of the templates theory BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Research & Development bisacsh Productontwikkeling gtt Marketing gtt Marketing / Management fast Product management fast Wirtschaft Product management Marketing Management Methode (DE-588)4038971-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Kreativität (DE-588)4032903-3 gnd rswk-swf Kreatives Denken (DE-588)4165549-7 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s Kreativität (DE-588)4032903-3 s Methode (DE-588)4038971-6 s 1\p DE-604 Produktentwicklung (DE-588)4139402-1 s Kreatives Denken (DE-588)4165549-7 s 2\p DE-604 3\p DE-604 Mazursky, David Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 0-521-00249-4 Erscheint auch als Druck-Ausgabe, Hardcover 0-521-80089-7 Erscheint auch als Druck-Ausgabe, Paperback 978-0-521-00249-3 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=312735 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Goldenberg, Jacob Creativity in product innovation BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Research & Development bisacsh Productontwikkeling gtt Marketing gtt Marketing / Management fast Product management fast Wirtschaft Product management Marketing Management Methode (DE-588)4038971-6 gnd Produktinnovation (DE-588)4047346-6 gnd Kreativität (DE-588)4032903-3 gnd Kreatives Denken (DE-588)4165549-7 gnd Produktentwicklung (DE-588)4139402-1 gnd |
| subject_GND | (DE-588)4038971-6 (DE-588)4047346-6 (DE-588)4032903-3 (DE-588)4165549-7 (DE-588)4139402-1 |
| title | Creativity in product innovation |
| title_auth | Creativity in product innovation |
| title_exact_search | Creativity in product innovation |
| title_full | Creativity in product innovation Jacob Goldenberg and David Mazursky |
| title_fullStr | Creativity in product innovation Jacob Goldenberg and David Mazursky |
| title_full_unstemmed | Creativity in product innovation Jacob Goldenberg and David Mazursky |
| title_short | Creativity in product innovation |
| title_sort | creativity in product innovation |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Research & Development bisacsh Productontwikkeling gtt Marketing gtt Marketing / Management fast Product management fast Wirtschaft Product management Marketing Management Methode (DE-588)4038971-6 gnd Produktinnovation (DE-588)4047346-6 gnd Kreativität (DE-588)4032903-3 gnd Kreatives Denken (DE-588)4165549-7 gnd Produktentwicklung (DE-588)4139402-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research BUSINESS & ECONOMICS / Research & Development Productontwikkeling Marketing Marketing / Management Product management Wirtschaft Marketing Management Methode Produktinnovation Kreativität Kreatives Denken Produktentwicklung |
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