Regulatory fit and persuasion through advocacy messages and narratives:
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Bibliographic Details
Main Author: Vaughn, Leigh Ann (Author)
Format: Electronic eBook
Language:English
Published: New York Nova Science Publishers c2010
Series:Psychology research progress series
Subjects:
Online Access:FAW01
FAW02
Volltext
Item Description:Includes bibliographical references and index
Regulatory fit, feeling right and engagement strength. Eliciting experiences of regulatory fit. Regulatory fit with means of engagement and with outcomes -- Persuasion through advocacy messages. Research on regulatory fit and persuasion through advocacy messages. Hypotheses about the interplay of elaboration likelihood and regulatory fit in persuasion through advocacy messages -- Persuasion via narratives. Transportation and persuasion. Research on regulatory fit and persuasion via narratives. Transportation likelihood. Effects of regulatory fit on narrative transportation and persuasion : hypotheses organized by transportation likelihood -- Conclusion
Physical Description:1 Online-Ressource (xii, 46 p.)
ISBN:1608768872
1612090478
9781608768875
9781612090474

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