Regulatory fit and persuasion through advocacy messages and narratives:
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Bibliographische Detailangaben
1. Verfasser: Vaughn, Leigh Ann (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York Nova Science Publishers c2010
Schriftenreihe:Psychology research progress series
Schlagworte:
Online-Zugang:FAW01
FAW02
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Beschreibung:Includes bibliographical references and index
Regulatory fit, feeling right and engagement strength. Eliciting experiences of regulatory fit. Regulatory fit with means of engagement and with outcomes -- Persuasion through advocacy messages. Research on regulatory fit and persuasion through advocacy messages. Hypotheses about the interplay of elaboration likelihood and regulatory fit in persuasion through advocacy messages -- Persuasion via narratives. Transportation and persuasion. Research on regulatory fit and persuasion via narratives. Transportation likelihood. Effects of regulatory fit on narrative transportation and persuasion : hypotheses organized by transportation likelihood -- Conclusion
Beschreibung:1 Online-Ressource (xii, 46 p.)
ISBN:1608768872
1612090478
9781608768875
9781612090474

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