Review of marketing research, Volume 3:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Armonk, N.Y.
M.E. Sharpe
©2007
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references and index Managing customer relationships / Ruth N. Bolton and Crina O. Tarasi -- A critical review of marketing research on diffusion of new products / Deepa Chandrasekaran and Gerard J. Trellis -- On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Giana M. Eckhardt and Michael J. Houston -- Consumer responses to price and its contextual information cues: a synthesis of past research, a conceptual framework, and avenues for further research / Dhruv Grewal and Larry D. Compeau -- Store brands: from back to the future / Serdar Sayman and Jagmohan S. Raju -- Language, thought, and consumer research / Dwight R. Merunka and Robert A. Peterson -- You ought to be in pictures: envisioning marketing research / Russell W. Beik Part of ''The Review of Marketing Research'' annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing |
| Beschreibung: | 1 Online-Ressource (1 volume) |
| ISBN: | 0765621231 0857247255 9780765621238 9780857247254 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:24Z |
| institution | BVB |
| isbn | 0765621231 0857247255 9780765621238 9780857247254 |
| language | English |
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| publishDate | 2007 |
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| spelling | Review of marketing research, Volume 3 Naresh K. Malhotra, editor Armonk, N.Y. M.E. Sharpe ©2007 1 Online-Ressource (1 volume) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Managing customer relationships / Ruth N. Bolton and Crina O. Tarasi -- A critical review of marketing research on diffusion of new products / Deepa Chandrasekaran and Gerard J. Trellis -- On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Giana M. Eckhardt and Michael J. Houston -- Consumer responses to price and its contextual information cues: a synthesis of past research, a conceptual framework, and avenues for further research / Dhruv Grewal and Larry D. Compeau -- Store brands: from back to the future / Serdar Sayman and Jagmohan S. Raju -- Language, thought, and consumer research / Dwight R. Merunka and Robert A. Peterson -- You ought to be in pictures: envisioning marketing research / Russell W. Beik Part of ''The Review of Marketing Research'' annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing Marketing research BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing research fast Wirtschaft Malhotra, Naresh K. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=199805 Aggregator Volltext |
| spellingShingle | Review of marketing research, Volume 3 Marketing research BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing research fast Wirtschaft |
| title | Review of marketing research, Volume 3 |
| title_auth | Review of marketing research, Volume 3 |
| title_exact_search | Review of marketing research, Volume 3 |
| title_full | Review of marketing research, Volume 3 Naresh K. Malhotra, editor |
| title_fullStr | Review of marketing research, Volume 3 Naresh K. Malhotra, editor |
| title_full_unstemmed | Review of marketing research, Volume 3 Naresh K. Malhotra, editor |
| title_short | Review of marketing research, Volume 3 |
| title_sort | review of marketing research volume 3 |
| topic | Marketing research BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing research fast Wirtschaft |
| topic_facet | Marketing research BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Wirtschaft |
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