Chocolate fortunes: the battle for the hearts, minds, and wallets of China's consumers
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
American Management Association
©2010
|
| Subjects: | |
| Online Access: | FAW01 FAW02 FLA01 Volltext |
| Item Description: | Includes bibliographical references and index Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race |
| Physical Description: | 1 Online-Ressource (xi, 244 pages) |
| ISBN: | 0814414338 9780814414330 |
Staff View
MARC
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| isbn | 0814414338 9780814414330 |
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| publishDate | 2010 |
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| publisher | American Management Association |
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| spelling | Allen, Lawrence L. Verfasser aut Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers Lawrence L. Allen ; foreword by Ángel Cabrera New York American Management Association ©2010 1 Online-Ressource (xi, 244 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race BUSINESS & ECONOMICS / Industries / Service bisacsh Chocolate candy fast Chocolate industry fast Geschichte Industrie Wirtschaft Chocolate industry China History Chocolate candy China Schokoladenindustrie (DE-588)4507427-6 gnd rswk-swf Absatzmarkt (DE-588)4141092-0 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf China (DE-588)4009937-4 g Schokoladenindustrie (DE-588)4507427-6 s Absatzmarkt (DE-588)4141092-0 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 0-8144-1432-X Erscheint auch als Druck-Ausgabe, Hardcover 978-0-8144-1432-3 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=294670 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Allen, Lawrence L. Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers BUSINESS & ECONOMICS / Industries / Service bisacsh Chocolate candy fast Chocolate industry fast Geschichte Industrie Wirtschaft Chocolate industry China History Chocolate candy China Schokoladenindustrie (DE-588)4507427-6 gnd Absatzmarkt (DE-588)4141092-0 gnd |
| subject_GND | (DE-588)4507427-6 (DE-588)4141092-0 (DE-588)4009937-4 |
| title | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers |
| title_auth | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers |
| title_exact_search | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers |
| title_full | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers Lawrence L. Allen ; foreword by Ángel Cabrera |
| title_fullStr | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers Lawrence L. Allen ; foreword by Ángel Cabrera |
| title_full_unstemmed | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers Lawrence L. Allen ; foreword by Ángel Cabrera |
| title_short | Chocolate fortunes |
| title_sort | chocolate fortunes the battle for the hearts minds and wallets of china s consumers |
| title_sub | the battle for the hearts, minds, and wallets of China's consumers |
| topic | BUSINESS & ECONOMICS / Industries / Service bisacsh Chocolate candy fast Chocolate industry fast Geschichte Industrie Wirtschaft Chocolate industry China History Chocolate candy China Schokoladenindustrie (DE-588)4507427-6 gnd Absatzmarkt (DE-588)4141092-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industries / Service Chocolate candy Chocolate industry Geschichte Industrie Wirtschaft Chocolate industry China History Chocolate candy China Schokoladenindustrie Absatzmarkt China |
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