Chocolate fortunes: the battle for the hearts, minds, and wallets of China's consumers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
American Management Association
©2010
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 FLA01 Volltext |
| Beschreibung: | Includes bibliographical references and index Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race |
| Beschreibung: | 1 Online-Ressource (xi, 244 pages) |
| ISBN: | 0814414338 9780814414330 |
Internformat
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Datensatz im Suchindex
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| any_adam_object | |
| author | Allen, Lawrence L. |
| author_facet | Allen, Lawrence L. |
| author_role | aut |
| author_sort | Allen, Lawrence L. |
| author_variant | l l a ll lla |
| building | Verbundindex |
| bvnumber | BV043065176 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)460117534 (DE-599)BVBBV043065176 |
| dewey-full | 338.4/7663920951 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/7663920951 |
| dewey-search | 338.4/7663920951 |
| dewey-sort | 3338.4 107663920951 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| geographic_facet | China |
| id | DE-604.BV043065176 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:22Z |
| institution | BVB |
| isbn | 0814414338 9780814414330 |
| language | English |
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| physical | 1 Online-Ressource (xi, 244 pages) |
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| publishDate | 2010 |
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| publisher | American Management Association |
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| spelling | Allen, Lawrence L. Verfasser aut Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers Lawrence L. Allen ; foreword by Ángel Cabrera New York American Management Association ©2010 1 Online-Ressource (xi, 244 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race BUSINESS & ECONOMICS / Industries / Service bisacsh Chocolate candy fast Chocolate industry fast Geschichte Industrie Wirtschaft Chocolate industry China History Chocolate candy China Schokoladenindustrie (DE-588)4507427-6 gnd rswk-swf Absatzmarkt (DE-588)4141092-0 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf China (DE-588)4009937-4 g Schokoladenindustrie (DE-588)4507427-6 s Absatzmarkt (DE-588)4141092-0 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 0-8144-1432-X Erscheint auch als Druck-Ausgabe, Hardcover 978-0-8144-1432-3 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=294670 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Allen, Lawrence L. Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers BUSINESS & ECONOMICS / Industries / Service bisacsh Chocolate candy fast Chocolate industry fast Geschichte Industrie Wirtschaft Chocolate industry China History Chocolate candy China Schokoladenindustrie (DE-588)4507427-6 gnd Absatzmarkt (DE-588)4141092-0 gnd |
| subject_GND | (DE-588)4507427-6 (DE-588)4141092-0 (DE-588)4009937-4 |
| title | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers |
| title_auth | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers |
| title_exact_search | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers |
| title_full | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers Lawrence L. Allen ; foreword by Ángel Cabrera |
| title_fullStr | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers Lawrence L. Allen ; foreword by Ángel Cabrera |
| title_full_unstemmed | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers Lawrence L. Allen ; foreword by Ángel Cabrera |
| title_short | Chocolate fortunes |
| title_sort | chocolate fortunes the battle for the hearts minds and wallets of china s consumers |
| title_sub | the battle for the hearts, minds, and wallets of China's consumers |
| topic | BUSINESS & ECONOMICS / Industries / Service bisacsh Chocolate candy fast Chocolate industry fast Geschichte Industrie Wirtschaft Chocolate industry China History Chocolate candy China Schokoladenindustrie (DE-588)4507427-6 gnd Absatzmarkt (DE-588)4141092-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industries / Service Chocolate candy Chocolate industry Geschichte Industrie Wirtschaft Chocolate industry China History Chocolate candy China Schokoladenindustrie Absatzmarkt China |
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