Taboo in advertising:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam ; Philadelphia
John Benjamins publishing company
[2008]
|
| Schriftenreihe: | Pragmatics & beyond. New series
volume 179 |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 UBW01 Volltext URL des Erstveröffentlichers |
| Beschreibung: | Includes bibliographical references and index Taboo in Advertising; Editorial page; Title page; LCC data; Table of contents; List of tables; List of figures; Foreword; Acknowledgements; Introduction; Taboo; Advertising; Words & images; Image, words & humour; Words, images, sound & narratives; Summarising; Conclusion; References; Index; The Pragmatics & Beyond New Series Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis |
| Beschreibung: | 1 Online-Ressource (xix, 214 Seiten) |
| ISBN: | 9789027290496 |
| DOI: | 10.1075/pbns.179 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Simões Lucas Freitas, Elsa |
| author_GND | (DE-588)1053135041 |
| author_facet | Simões Lucas Freitas, Elsa |
| author_role | aut |
| author_sort | Simões Lucas Freitas, Elsa |
| author_variant | l f e s lfe lfes |
| building | Verbundindex |
| bvnumber | BV043064863 |
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| dewey-full | 659.1/04222 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/042 22 |
| dewey-search | 659.1/042 22 |
| dewey-sort | 3659.1 242 222 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Sprachwissenschaft Wirtschaftswissenschaften Literaturwissenschaft |
| doi_str_mv | 10.1075/pbns.179 |
| format | Electronic eBook |
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| id | DE-604.BV043064863 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:22Z |
| institution | BVB |
| isbn | 9789027290496 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028489055 |
| oclc_num | 432993510 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 DE-20 |
| owner_facet | DE-1046 DE-1047 DE-20 |
| physical | 1 Online-Ressource (xix, 214 Seiten) |
| psigel | ZDB-129-JBE ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA ZDB-129-JBE UBW_Einzelkauf |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | John Benjamins publishing company |
| record_format | marc |
| series | Pragmatics & beyond. New series |
| series2 | Pragmatics & beyond. New series |
| spelling | Simões Lucas Freitas, Elsa Verfasser (DE-588)1053135041 aut Taboo in advertising Elsa Simoes Lucas Freitas Amsterdam ; Philadelphia John Benjamins publishing company [2008] 1 Online-Ressource (xix, 214 Seiten) txt rdacontent c rdamedia cr rdacarrier Pragmatics & beyond. New series volume 179 Includes bibliographical references and index Taboo in Advertising; Editorial page; Title page; LCC data; Table of contents; List of tables; List of figures; Foreword; Acknowledgements; Introduction; Taboo; Advertising; Words & images; Image, words & humour; Words, images, sound & narratives; Summarising; Conclusion; References; Index; The Pragmatics & Beyond New Series Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis Publicit / Aspect social Publicit / Aspect moral Tabou (Linguistique) BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Moral and ethical aspects fast Advertising / Social aspects fast Taboo, Linguistic fast Ethik Gesellschaft Wirtschaft Advertising Social aspects Advertising Moral and ethical aspects Taboo, Linguistic Sprachanalyse (DE-588)4129916-4 gnd rswk-swf Medienwissenschaft (DE-588)4169194-5 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Tabu (DE-588)4058861-0 gnd rswk-swf Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf Werbemittel (DE-588)4133375-5 gnd rswk-swf Gestaltung (DE-588)4157139-3 gnd rswk-swf Werbeslogan (DE-588)4079179-8 gnd rswk-swf Philosophische Anthropologie (DE-588)4045798-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Tabu (DE-588)4058861-0 s Werbemittel (DE-588)4133375-5 s Gestaltung (DE-588)4157139-3 s Werbepsychologie (DE-588)4140889-5 s Wirtschaftsethik (DE-588)4066439-9 s 1\p DE-604 Philosophische Anthropologie (DE-588)4045798-9 s Medienwissenschaft (DE-588)4169194-5 s 2\p DE-604 Werbeslogan (DE-588)4079179-8 s Sprachanalyse (DE-588)4129916-4 s 3\p DE-604 Werbung (DE-588)4065541-6 s 4\p DE-604 Erscheint auch als Druck-Ausgabe 978-90-272-5423-8 Pragmatics & beyond. New series volume 179 (DE-604)BV043595725 179 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=243192 Aggregator Volltext https://doi.org/10.1075/pbns.179 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Simões Lucas Freitas, Elsa Taboo in advertising Pragmatics & beyond. New series Publicit / Aspect social Publicit / Aspect moral Tabou (Linguistique) BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Moral and ethical aspects fast Advertising / Social aspects fast Taboo, Linguistic fast Ethik Gesellschaft Wirtschaft Advertising Social aspects Advertising Moral and ethical aspects Taboo, Linguistic Sprachanalyse (DE-588)4129916-4 gnd Medienwissenschaft (DE-588)4169194-5 gnd Werbepsychologie (DE-588)4140889-5 gnd Tabu (DE-588)4058861-0 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Werbemittel (DE-588)4133375-5 gnd Gestaltung (DE-588)4157139-3 gnd Werbeslogan (DE-588)4079179-8 gnd Philosophische Anthropologie (DE-588)4045798-9 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4129916-4 (DE-588)4169194-5 (DE-588)4140889-5 (DE-588)4058861-0 (DE-588)4066439-9 (DE-588)4133375-5 (DE-588)4157139-3 (DE-588)4079179-8 (DE-588)4045798-9 (DE-588)4065541-6 |
| title | Taboo in advertising |
| title_auth | Taboo in advertising |
| title_exact_search | Taboo in advertising |
| title_full | Taboo in advertising Elsa Simoes Lucas Freitas |
| title_fullStr | Taboo in advertising Elsa Simoes Lucas Freitas |
| title_full_unstemmed | Taboo in advertising Elsa Simoes Lucas Freitas |
| title_short | Taboo in advertising |
| title_sort | taboo in advertising |
| topic | Publicit / Aspect social Publicit / Aspect moral Tabou (Linguistique) BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Moral and ethical aspects fast Advertising / Social aspects fast Taboo, Linguistic fast Ethik Gesellschaft Wirtschaft Advertising Social aspects Advertising Moral and ethical aspects Taboo, Linguistic Sprachanalyse (DE-588)4129916-4 gnd Medienwissenschaft (DE-588)4169194-5 gnd Werbepsychologie (DE-588)4140889-5 gnd Tabu (DE-588)4058861-0 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Werbemittel (DE-588)4133375-5 gnd Gestaltung (DE-588)4157139-3 gnd Werbeslogan (DE-588)4079179-8 gnd Philosophische Anthropologie (DE-588)4045798-9 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicit / Aspect social Publicit / Aspect moral Tabou (Linguistique) BUSINESS & ECONOMICS / Advertising & Promotion Advertising / Moral and ethical aspects Advertising / Social aspects Taboo, Linguistic Ethik Gesellschaft Wirtschaft Advertising Social aspects Advertising Moral and ethical aspects Sprachanalyse Medienwissenschaft Werbepsychologie Tabu Wirtschaftsethik Werbemittel Gestaltung Werbeslogan Philosophische Anthropologie Werbung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=243192 https://doi.org/10.1075/pbns.179 |
| volume_link | (DE-604)BV043595725 |
| work_keys_str_mv | AT simoeslucasfreitaselsa tabooinadvertising |