Radio active: advertising and consumer activism, 1935-1947
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berkeley
University of California Press
©2004
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references (pages 193-227) and index Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M. |
| Beschreibung: | 1 Online-Ressource (xiii, 237 pages) |
| ISBN: | 0520936752 1417522771 9780520936751 9781417522774 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Newman, Kathy M. |
| author_facet | Newman, Kathy M. |
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| author_sort | Newman, Kathy M. |
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| dewey-full | 659.14/2/097309043 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/2/097309043 |
| dewey-search | 659.14/2/097309043 |
| dewey-sort | 3659.14 12 897309043 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| era | Geschichte 1935-1947 gnd |
| era_facet | Geschichte 1935-1947 |
| format | Electronic eBook |
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| spelling | Newman, Kathy M. Verfasser aut Radio active advertising and consumer activism, 1935-1947 Kathy M. Newman Berkeley University of California Press ©2004 1 Online-Ressource (xiii, 237 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 193-227) and index Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M. Geschichte 1935-1947 gnd rswk-swf BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Boycotts fast Consumer behavior fast Consumer protection fast Radio advertising fast Geschichte Wirtschaft Radio advertising United States History Consumer behavior United States History Boycotts United States History Consumer protection United States History Hörfunk (DE-588)4025408-2 gnd rswk-swf Hörer (DE-588)4139839-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Hörfunk (DE-588)4025408-2 s Hörer (DE-588)4139839-7 s Werbung (DE-588)4065541-6 s Geschichte 1935-1947 z 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 0-520-22372-1 Erscheint auch als Druck-Ausgabe, Paperback 0-520-23590-8 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-520-22372-1 Erscheint auch als Druck-Ausgabe, Paperback 978-0-520-23590-8 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=108514 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Newman, Kathy M. Radio active advertising and consumer activism, 1935-1947 BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Boycotts fast Consumer behavior fast Consumer protection fast Radio advertising fast Geschichte Wirtschaft Radio advertising United States History Consumer behavior United States History Boycotts United States History Consumer protection United States History Hörfunk (DE-588)4025408-2 gnd Hörer (DE-588)4139839-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4025408-2 (DE-588)4139839-7 (DE-588)4065541-6 (DE-588)4078704-7 |
| title | Radio active advertising and consumer activism, 1935-1947 |
| title_auth | Radio active advertising and consumer activism, 1935-1947 |
| title_exact_search | Radio active advertising and consumer activism, 1935-1947 |
| title_full | Radio active advertising and consumer activism, 1935-1947 Kathy M. Newman |
| title_fullStr | Radio active advertising and consumer activism, 1935-1947 Kathy M. Newman |
| title_full_unstemmed | Radio active advertising and consumer activism, 1935-1947 Kathy M. Newman |
| title_short | Radio active |
| title_sort | radio active advertising and consumer activism 1935 1947 |
| title_sub | advertising and consumer activism, 1935-1947 |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Boycotts fast Consumer behavior fast Consumer protection fast Radio advertising fast Geschichte Wirtschaft Radio advertising United States History Consumer behavior United States History Boycotts United States History Consumer protection United States History Hörfunk (DE-588)4025408-2 gnd Hörer (DE-588)4139839-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Boycotts Consumer behavior Consumer protection Radio advertising Geschichte Wirtschaft Radio advertising United States History Consumer behavior United States History Boycotts United States History Consumer protection United States History Hörfunk Hörer Werbung USA |
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