Creating brand loyalty: the management of power positioning and really great advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM
©1999
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (xxi, 298 pages) |
| ISBN: | 0814405010 0814424074 9780814424070 |
Internformat
MARC
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| 245 | 1 | 0 | |a Creating brand loyalty |b the management of power positioning and really great advertising |c Richard D. Czerniawski, Michael W. Maloney |
| 264 | 1 | |a New York |b AMACOM |c ©1999 | |
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| 650 | 4 | |a Fidélité à une marque | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research |2 bisacsh | |
| 650 | 7 | |a Advertising / Brand name products |2 fast | |
| 650 | 7 | |a Brand loyalty |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising |x Brand name products | |
| 650 | 4 | |a Brand loyalty | |
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Datensatz im Suchindex
| _version_ | 1804175440666951680 |
|---|---|
| any_adam_object | |
| author | Czerniawski, Richard D. |
| author_facet | Czerniawski, Richard D. |
| author_role | aut |
| author_sort | Czerniawski, Richard D. |
| author_variant | r d c rd rdc |
| building | Verbundindex |
| bvnumber | BV043063659 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)45732090 (DE-599)BVBBV043063659 |
| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
| dewey-search | 658.8/343 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:16:20Z |
| institution | BVB |
| isbn | 0814405010 0814424074 9780814424070 |
| language | English |
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| physical | 1 Online-Ressource (xxi, 298 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 1999 |
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| publisher | AMACOM |
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| spelling | Czerniawski, Richard D. Verfasser aut Creating brand loyalty the management of power positioning and really great advertising Richard D. Czerniawski, Michael W. Maloney New York AMACOM ©1999 1 Online-Ressource (xxi, 298 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Produits de marque / Publicité Fidélité à une marque BUSINESS & ECONOMICS / Marketing / Research bisacsh Advertising / Brand name products fast Brand loyalty fast Wirtschaft Advertising Brand name products Brand loyalty Werbung (DE-588)4065541-6 gnd rswk-swf Produktpositionierung (DE-588)4224734-2 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Produktpositionierung (DE-588)4224734-2 s 1\p DE-604 Markenartikel (DE-588)4037584-5 s Werbung (DE-588)4065541-6 s 2\p DE-604 Maloney, Michael W. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=43957 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Czerniawski, Richard D. Creating brand loyalty the management of power positioning and really great advertising Produits de marque / Publicité Fidélité à une marque BUSINESS & ECONOMICS / Marketing / Research bisacsh Advertising / Brand name products fast Brand loyalty fast Wirtschaft Advertising Brand name products Brand loyalty Werbung (DE-588)4065541-6 gnd Produktpositionierung (DE-588)4224734-2 gnd Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4224734-2 (DE-588)4144679-3 (DE-588)4037584-5 |
| title | Creating brand loyalty the management of power positioning and really great advertising |
| title_auth | Creating brand loyalty the management of power positioning and really great advertising |
| title_exact_search | Creating brand loyalty the management of power positioning and really great advertising |
| title_full | Creating brand loyalty the management of power positioning and really great advertising Richard D. Czerniawski, Michael W. Maloney |
| title_fullStr | Creating brand loyalty the management of power positioning and really great advertising Richard D. Czerniawski, Michael W. Maloney |
| title_full_unstemmed | Creating brand loyalty the management of power positioning and really great advertising Richard D. Czerniawski, Michael W. Maloney |
| title_short | Creating brand loyalty |
| title_sort | creating brand loyalty the management of power positioning and really great advertising |
| title_sub | the management of power positioning and really great advertising |
| topic | Produits de marque / Publicité Fidélité à une marque BUSINESS & ECONOMICS / Marketing / Research bisacsh Advertising / Brand name products fast Brand loyalty fast Wirtschaft Advertising Brand name products Brand loyalty Werbung (DE-588)4065541-6 gnd Produktpositionierung (DE-588)4224734-2 gnd Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Produits de marque / Publicité Fidélité à une marque BUSINESS & ECONOMICS / Marketing / Research Advertising / Brand name products Brand loyalty Wirtschaft Advertising Brand name products Werbung Produktpositionierung Markenpolitik Markenartikel |
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