Total exposure: controlling your company's image in the glare of the business media explosion
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
American Management Assoc.
©2000
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes index The rise of the consumer-investor: a new view of corporate America -- Barbie in the boardroom: business news as entertainment -- The dumbing down of news: a talent deficit grows -- Filling the space: the credibility vacuum -- Gen-X journalism: the mouse that roared -- The "me" media: online's darker side -- The reluctant media darling: lessons from Wall Street -- Who's out there? the media's audiences are your customers -- The kid in the candy store: overcoming the temptations of plenty -- Above the clatter: what to say and who should say it -- Know the enemy: the chink in the PR armor -- Hitting the iceberg: adding media to your crisis plan |
| Beschreibung: | 1 Online-Ressource (xi, 225 pages) |
| ISBN: | 0814404847 0814424406 9780814424407 |
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| 245 | 1 | 0 | |a Total exposure |b controlling your company's image in the glare of the business media explosion |c Gustav Carlson |
| 264 | 1 | |a New York |b American Management Assoc. |c ©2000 | |
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| 650 | 7 | |a Industrial publicity |2 fast | |
| 650 | 7 | |a Mass media and business |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 4 | |a Wirtschaft | |
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| 650 | 4 | |a Industrial publicity |z United States | |
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Datensatz im Suchindex
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| author | Carlson, Gustav |
| author_facet | Carlson, Gustav |
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| geographic_facet | USA |
| id | DE-604.BV043063555 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:19Z |
| institution | BVB |
| isbn | 0814404847 0814424406 9780814424407 |
| language | English |
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| physical | 1 Online-Ressource (xi, 225 pages) |
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| publishDate | 2000 |
| publishDateSearch | 2000 |
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| publisher | American Management Assoc. |
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| spelling | Carlson, Gustav Verfasser aut Total exposure controlling your company's image in the glare of the business media explosion Gustav Carlson New York American Management Assoc. ©2000 1 Online-Ressource (xi, 225 pages) txt rdacontent c rdamedia cr rdacarrier Includes index The rise of the consumer-investor: a new view of corporate America -- Barbie in the boardroom: business news as entertainment -- The dumbing down of news: a talent deficit grows -- Filling the space: the credibility vacuum -- Gen-X journalism: the mouse that roared -- The "me" media: online's darker side -- The reluctant media darling: lessons from Wall Street -- Who's out there? the media's audiences are your customers -- The kid in the candy store: overcoming the temptations of plenty -- Above the clatter: what to say and who should say it -- Know the enemy: the chink in the PR armor -- Hitting the iceberg: adding media to your crisis plan BUSINESS & ECONOMICS / Public Relations bisacsh Corporate image fast Industrial publicity fast Mass media and business fast Public relations fast Wirtschaft Corporate image United States Public relations United States Industrial publicity United States Mass media and business United States USA http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=43959 Aggregator Volltext |
| spellingShingle | Carlson, Gustav Total exposure controlling your company's image in the glare of the business media explosion BUSINESS & ECONOMICS / Public Relations bisacsh Corporate image fast Industrial publicity fast Mass media and business fast Public relations fast Wirtschaft Corporate image United States Public relations United States Industrial publicity United States Mass media and business United States |
| title | Total exposure controlling your company's image in the glare of the business media explosion |
| title_auth | Total exposure controlling your company's image in the glare of the business media explosion |
| title_exact_search | Total exposure controlling your company's image in the glare of the business media explosion |
| title_full | Total exposure controlling your company's image in the glare of the business media explosion Gustav Carlson |
| title_fullStr | Total exposure controlling your company's image in the glare of the business media explosion Gustav Carlson |
| title_full_unstemmed | Total exposure controlling your company's image in the glare of the business media explosion Gustav Carlson |
| title_short | Total exposure |
| title_sort | total exposure controlling your company s image in the glare of the business media explosion |
| title_sub | controlling your company's image in the glare of the business media explosion |
| topic | BUSINESS & ECONOMICS / Public Relations bisacsh Corporate image fast Industrial publicity fast Mass media and business fast Public relations fast Wirtschaft Corporate image United States Public relations United States Industrial publicity United States Mass media and business United States |
| topic_facet | BUSINESS & ECONOMICS / Public Relations Corporate image Industrial publicity Mass media and business Public relations Wirtschaft Corporate image United States Public relations United States Industrial publicity United States Mass media and business United States USA |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=43959 |
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