Dynamic practice development: selling skills and techniques for the professions
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Bibliographische Detailangaben
1. Verfasser: Tasso, Kim (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: London Thorogood ©2003
Schlagworte:
Online-Zugang:FAW01
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Beschreibung:Includes bibliographical references
About the author; Contents; List of figures; Preface; ONE Introduction; TWO Marketing planning; THREE What is selling?; FOUR Adopting the buyer's point of view: An introduction to buyer behaviour and relevant psychology; FIVE Selling frameworks and models; SIX Selling skills; SEVEN Competitive tendering; EIGHT Account management; NINE Firm-wide issues on selling; Appendix 1 Sales jargon buster; Appendix 2 Useful sales related books; Appendix 3 Self-appraisal of service performance; Appendix 4 Internal service review questionnaire and example questions; Appendix 5 Full account management plan
This work addresses the unique concerns of professionals who wish to sell their services successfully and to feel comfortable about doing so. Topics covered include: market planning; selling skills; competitive tendering; and account management
Beschreibung:1 Online-Ressource (xiv, 285 pages)
ISBN:141759599X
1854185179
9781417595990
9781854185174

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