On the art of writing copy:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM
1999
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes index "Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advertising and promotional copy. The rules he presents in On the Art of Writing Copy are so logical, so clear, and so easy to follow you'll wonder why no one has compiled them before. Starting with The Four Great Laws (the key to copywriter survival during this "Age of Skepticism"), the author then presents The Umbrella Rule (the three ingredients that guarantee copy success). He goes on to explain and demonstrate dozens and dozens of specific rules anyone can follow to improve copy professionalism."--Jacket Form or substance: which makes for more effective copy? -- You, me, and what makes us respond -- The lean machine: how to use words -- How to write motivational copy -- How to use "if," "can," "will," and other pitfalls -- The pros and cons of comparative copy -- How to write a guarantee -- The importance of saying "important" -- How to take control of the seller/sellee relationship -- How to warm up your copy -- The copywriter's private short course in grammar and usage -- How to write direct-mail letters -- Direct mail/direct response: fifty profitable rules and tips -- How to write speed-format copy |
| Beschreibung: | 1 Online-Ressource (xvi, 412 pages) |
| ISBN: | 081442547X 0814470319 9780814425473 |
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| 245 | 1 | 0 | |a On the art of writing copy |c Herschell Gordon Lewis |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a New York |b AMACOM |c 1999 | |
| 300 | |a 1 Online-Ressource (xvi, 412 pages) | ||
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| 500 | |a Includes index | ||
| 500 | |a "Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advertising and promotional copy. The rules he presents in On the Art of Writing Copy are so logical, so clear, and so easy to follow you'll wonder why no one has compiled them before. Starting with The Four Great Laws (the key to copywriter survival during this "Age of Skepticism"), the author then presents The Umbrella Rule (the three ingredients that guarantee copy success). He goes on to explain and demonstrate dozens and dozens of specific rules anyone can follow to improve copy professionalism."--Jacket | ||
| 500 | |a Form or substance: which makes for more effective copy? -- You, me, and what makes us respond -- The lean machine: how to use words -- How to write motivational copy -- How to use "if," "can," "will," and other pitfalls -- The pros and cons of comparative copy -- How to write a guarantee -- The importance of saying "important" -- How to take control of the seller/sellee relationship -- How to warm up your copy -- The copywriter's private short course in grammar and usage -- How to write direct-mail letters -- Direct mail/direct response: fifty profitable rules and tips -- How to write speed-format copy | ||
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Datensatz im Suchindex
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| author | Lewis, Herschell Gordon |
| author_facet | Lewis, Herschell Gordon |
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| author_sort | Lewis, Herschell Gordon |
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| building | Verbundindex |
| bvnumber | BV043062034 |
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| ctrlnum | (OCoLC)47011186 (DE-599)BVBBV043062034 |
| dewey-full | 659.13/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/2 |
| dewey-search | 659.13/2 |
| dewey-sort | 3659.13 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV043062034 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:17Z |
| institution | BVB |
| isbn | 081442547X 0814470319 9780814425473 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028486226 |
| oclc_num | 47011186 |
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| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xvi, 412 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | AMACOM |
| record_format | marc |
| spelling | Lewis, Herschell Gordon Verfasser aut On the art of writing copy Herschell Gordon Lewis 2nd ed New York AMACOM 1999 1 Online-Ressource (xvi, 412 pages) txt rdacontent c rdamedia cr rdacarrier Includes index "Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advertising and promotional copy. The rules he presents in On the Art of Writing Copy are so logical, so clear, and so easy to follow you'll wonder why no one has compiled them before. Starting with The Four Great Laws (the key to copywriter survival during this "Age of Skepticism"), the author then presents The Umbrella Rule (the three ingredients that guarantee copy success). He goes on to explain and demonstrate dozens and dozens of specific rules anyone can follow to improve copy professionalism."--Jacket Form or substance: which makes for more effective copy? -- You, me, and what makes us respond -- The lean machine: how to use words -- How to write motivational copy -- How to use "if," "can," "will," and other pitfalls -- The pros and cons of comparative copy -- How to write a guarantee -- The importance of saying "important" -- How to take control of the seller/sellee relationship -- How to warm up your copy -- The copywriter's private short course in grammar and usage -- How to write direct-mail letters -- Direct mail/direct response: fifty profitable rules and tips -- How to write speed-format copy BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising copy fast Business writing fast Wirtschaft Advertising copy Business writing http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=28999 Aggregator Volltext |
| spellingShingle | Lewis, Herschell Gordon On the art of writing copy BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising copy fast Business writing fast Wirtschaft Advertising copy Business writing |
| title | On the art of writing copy |
| title_auth | On the art of writing copy |
| title_exact_search | On the art of writing copy |
| title_full | On the art of writing copy Herschell Gordon Lewis |
| title_fullStr | On the art of writing copy Herschell Gordon Lewis |
| title_full_unstemmed | On the art of writing copy Herschell Gordon Lewis |
| title_short | On the art of writing copy |
| title_sort | on the art of writing copy |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising copy fast Business writing fast Wirtschaft Advertising copy Business writing |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising copy Business writing Wirtschaft |
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