Interviewing groups and individuals in qualitative market research:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Sage
c2002
|
| Schriftenreihe: | Qualitative market research
2 |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references (p. [148]-151) and index Introduction. The inside story of a focus group -- The nature of qualitative market research interviewing -- Implicit and explicit theories about what qualitative market research interviewing can discover -- Implicit and explicit theories that have influenced the practice of qualitative market research -- The interviewing relationship -- Planning an interview or group discussion -- Interviewing skills -- Enhancing the interview with stimulus material and projective techniques -- 'Informed eclecticism' : choosing and using interviewing approaches |
| Beschreibung: | 1 Online-Ressource (xvi, 156 p.) |
| ISBN: | 1412906857 1847876986 9781412906852 9781847876980 |
Internformat
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| 490 | 0 | |a Qualitative market research |v 2 | |
| 500 | |a Includes bibliographical references (p. [148]-151) and index | ||
| 500 | |a Introduction. The inside story of a focus group -- The nature of qualitative market research interviewing -- Implicit and explicit theories about what qualitative market research interviewing can discover -- Implicit and explicit theories that have influenced the practice of qualitative market research -- The interviewing relationship -- Planning an interview or group discussion -- Interviewing skills -- Enhancing the interview with stimulus material and projective techniques -- 'Informed eclecticism' : choosing and using interviewing approaches | ||
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| 650 | 7 | |a Recherche en marketing |2 rasuqam | |
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Datensatz im Suchindex
| _version_ | 1804175437382811648 |
|---|---|
| any_adam_object | |
| author | Chrzanowska, Joanna |
| author_facet | Chrzanowska, Joanna |
| author_role | aut |
| author_sort | Chrzanowska, Joanna |
| author_variant | j c jc |
| building | Verbundindex |
| bvnumber | BV043061830 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)317495397 (DE-599)BVBBV043061830 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043061830 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:16Z |
| institution | BVB |
| isbn | 1412906857 1847876986 9781412906852 9781847876980 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028486022 |
| oclc_num | 317495397 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xvi, 156 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Sage |
| record_format | marc |
| series2 | Qualitative market research |
| spelling | Chrzanowska, Joanna Verfasser aut Interviewing groups and individuals in qualitative market research Joanna Chrzanowska London Sage c2002 1 Online-Ressource (xvi, 156 p.) txt rdacontent c rdamedia cr rdacarrier Qualitative market research 2 Includes bibliographical references (p. [148]-151) and index Introduction. The inside story of a focus group -- The nature of qualitative market research interviewing -- Implicit and explicit theories about what qualitative market research interviewing can discover -- Implicit and explicit theories that have influenced the practice of qualitative market research -- The interviewing relationship -- Planning an interview or group discussion -- Interviewing skills -- Enhancing the interview with stimulus material and projective techniques -- 'Informed eclecticism' : choosing and using interviewing approaches BUSINESS & ECONOMICS / Marketing / Research bisacsh Marktonderzoek gtt Interviewen gtt Interview rasuqam Recherche qualitative rasuqam Recherche en marketing rasuqam Interviewing in marketing research fast Qualitative research fast Wirtschaft Interviewing in marketing research Qualitative research Qualitative Sozialforschung (DE-588)4395695-6 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Qualitative Sozialforschung (DE-588)4395695-6 s Forschungsmethode (DE-588)4155046-8 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251248 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Chrzanowska, Joanna Interviewing groups and individuals in qualitative market research BUSINESS & ECONOMICS / Marketing / Research bisacsh Marktonderzoek gtt Interviewen gtt Interview rasuqam Recherche qualitative rasuqam Recherche en marketing rasuqam Interviewing in marketing research fast Qualitative research fast Wirtschaft Interviewing in marketing research Qualitative research Qualitative Sozialforschung (DE-588)4395695-6 gnd Marktforschung (DE-588)4037630-8 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| subject_GND | (DE-588)4395695-6 (DE-588)4037630-8 (DE-588)4155046-8 |
| title | Interviewing groups and individuals in qualitative market research |
| title_auth | Interviewing groups and individuals in qualitative market research |
| title_exact_search | Interviewing groups and individuals in qualitative market research |
| title_full | Interviewing groups and individuals in qualitative market research Joanna Chrzanowska |
| title_fullStr | Interviewing groups and individuals in qualitative market research Joanna Chrzanowska |
| title_full_unstemmed | Interviewing groups and individuals in qualitative market research Joanna Chrzanowska |
| title_short | Interviewing groups and individuals in qualitative market research |
| title_sort | interviewing groups and individuals in qualitative market research |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh Marktonderzoek gtt Interviewen gtt Interview rasuqam Recherche qualitative rasuqam Recherche en marketing rasuqam Interviewing in marketing research fast Qualitative research fast Wirtschaft Interviewing in marketing research Qualitative research Qualitative Sozialforschung (DE-588)4395695-6 gnd Marktforschung (DE-588)4037630-8 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research Marktonderzoek Interviewen Interview Recherche qualitative Recherche en marketing Interviewing in marketing research Qualitative research Wirtschaft Qualitative Sozialforschung Marktforschung Forschungsmethode |
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