Building a buzz: libraries & word-of-mouth marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago
American Library Association
2010
|
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes bibliographical references and index Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book |
| Physical Description: | 1 Online-Ressource (xii, 95 pages) |
| ISBN: | 0838910114 0838997406 9780838910115 9780838997406 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043061255 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151126s2010 |||| o||u| ||||||eng d | ||
| 020 | |a 0838910114 |c alk. paper |9 0-8389-1011-4 | ||
| 020 | |a 0838997406 |c electronic bk. |9 0-8389-9740-6 | ||
| 020 | |a 9780838910115 |c alk. paper |9 978-0-8389-1011-5 | ||
| 020 | |a 9780838997406 |c electronic bk. |9 978-0-8389-9740-6 | ||
| 035 | |a (OCoLC)567497138 | ||
| 035 | |a (DE-599)BVBBV043061255 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 021.7 |2 22 | |
| 100 | 1 | |a Barber, Peggy |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Building a buzz |b libraries & word-of-mouth marketing |c Peggy Barber and Linda Wallace |
| 246 | 1 | 3 | |a Building a buzz : libraries and word-of-mouth marketing |
| 264 | 1 | |a Chicago |b American Library Association |c 2010 | |
| 300 | |a 1 Online-Ressource (xii, 95 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack | ||
| 500 | |a Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book | ||
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General |2 bisacsh | |
| 650 | 7 | |a Libraries / Marketing |2 fast | |
| 650 | 7 | |a Libraries / Public relations |2 fast | |
| 650 | 4 | |a Libraries |x Marketing | |
| 650 | 4 | |a Libraries |x Public relations | |
| 650 | 4 | |a Libraries |z United States |x Marketing |v Case studies | |
| 651 | 4 | |a USA | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Wallace, Linda K. |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=308786 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028485447 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=308786 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=308786 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Record in the Search Index
| _version_ | 1804175436278661120 |
|---|---|
| any_adam_object | |
| author | Barber, Peggy |
| author_facet | Barber, Peggy |
| author_role | aut |
| author_sort | Barber, Peggy |
| author_variant | p b pb |
| building | Verbundindex |
| bvnumber | BV043061255 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)567497138 (DE-599)BVBBV043061255 |
| dewey-full | 021.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02493nmm a2200505zc 4500</leader><controlfield tag="001">BV043061255</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s2010 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0838910114</subfield><subfield code="c">alk. paper</subfield><subfield code="9">0-8389-1011-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0838997406</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-8389-9740-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780838910115</subfield><subfield code="c">alk. paper</subfield><subfield code="9">978-0-8389-1011-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780838997406</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-8389-9740-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)567497138</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043061255</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">021.7</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Barber, Peggy</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Building a buzz</subfield><subfield code="b">libraries & word-of-mouth marketing</subfield><subfield code="c">Peggy Barber and Linda Wallace</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Building a buzz : libraries and word-of-mouth marketing</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chicago</subfield><subfield code="b">American Library Association</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xii, 95 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Libraries / Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Libraries / Public relations</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Libraries</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Libraries</subfield><subfield code="x">Public relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Libraries</subfield><subfield code="z">United States</subfield><subfield code="x">Marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wallace, Linda K.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=308786</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028485447</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=308786</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=308786</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV043061255 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:15Z |
| institution | BVB |
| isbn | 0838910114 0838997406 9780838910115 9780838997406 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028485447 |
| oclc_num | 567497138 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xii, 95 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | American Library Association |
| record_format | marc |
| spelling | Barber, Peggy Verfasser aut Building a buzz libraries & word-of-mouth marketing Peggy Barber and Linda Wallace Building a buzz : libraries and word-of-mouth marketing Chicago American Library Association 2010 1 Online-Ressource (xii, 95 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries / Public relations fast Libraries Marketing Libraries Public relations Libraries United States Marketing Case studies USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Wallace, Linda K. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=308786 Aggregator Volltext |
| spellingShingle | Barber, Peggy Building a buzz libraries & word-of-mouth marketing LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries / Public relations fast Libraries Marketing Libraries Public relations Libraries United States Marketing Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Building a buzz libraries & word-of-mouth marketing |
| title_alt | Building a buzz : libraries and word-of-mouth marketing |
| title_auth | Building a buzz libraries & word-of-mouth marketing |
| title_exact_search | Building a buzz libraries & word-of-mouth marketing |
| title_full | Building a buzz libraries & word-of-mouth marketing Peggy Barber and Linda Wallace |
| title_fullStr | Building a buzz libraries & word-of-mouth marketing Peggy Barber and Linda Wallace |
| title_full_unstemmed | Building a buzz libraries & word-of-mouth marketing Peggy Barber and Linda Wallace |
| title_short | Building a buzz |
| title_sort | building a buzz libraries word of mouth marketing |
| title_sub | libraries & word-of-mouth marketing |
| topic | LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries / Public relations fast Libraries Marketing Libraries Public relations Libraries United States Marketing Case studies |
| topic_facet | LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General Libraries / Marketing Libraries / Public relations Libraries Marketing Libraries Public relations Libraries United States Marketing Case studies USA Fallstudiensammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=308786 |
| work_keys_str_mv | AT barberpeggy buildingabuzzlibrarieswordofmouthmarketing AT wallacelindak buildingabuzzlibrarieswordofmouthmarketing AT barberpeggy buildingabuzzlibrariesandwordofmouthmarketing AT wallacelindak buildingabuzzlibrariesandwordofmouthmarketing |