Building a buzz: libraries & word-of-mouth marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago
American Library Association
2010
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| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references and index Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book |
| Beschreibung: | 1 Online-Ressource (xii, 95 pages) |
| ISBN: | 0838910114 0838997406 9780838910115 9780838997406 |
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| 100 | 1 | |a Barber, Peggy |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Building a buzz |b libraries & word-of-mouth marketing |c Peggy Barber and Linda Wallace |
| 246 | 1 | 3 | |a Building a buzz : libraries and word-of-mouth marketing |
| 264 | 1 | |a Chicago |b American Library Association |c 2010 | |
| 300 | |a 1 Online-Ressource (xii, 95 pages) | ||
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack | ||
| 500 | |a Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book | ||
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General |2 bisacsh | |
| 650 | 7 | |a Libraries / Marketing |2 fast | |
| 650 | 7 | |a Libraries / Public relations |2 fast | |
| 650 | 4 | |a Libraries |x Marketing | |
| 650 | 4 | |a Libraries |x Public relations | |
| 650 | 4 | |a Libraries |z United States |x Marketing |v Case studies | |
| 651 | 4 | |a USA | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Wallace, Linda K. |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804175436278661120 |
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| any_adam_object | |
| author | Barber, Peggy |
| author_facet | Barber, Peggy |
| author_role | aut |
| author_sort | Barber, Peggy |
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| bvnumber | BV043061255 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)567497138 (DE-599)BVBBV043061255 |
| dewey-full | 021.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:15Z |
| institution | BVB |
| isbn | 0838910114 0838997406 9780838910115 9780838997406 |
| language | English |
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| physical | 1 Online-Ressource (xii, 95 pages) |
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| publishDate | 2010 |
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| publisher | American Library Association |
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| spelling | Barber, Peggy Verfasser aut Building a buzz libraries & word-of-mouth marketing Peggy Barber and Linda Wallace Building a buzz : libraries and word-of-mouth marketing Chicago American Library Association 2010 1 Online-Ressource (xii, 95 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries / Public relations fast Libraries Marketing Libraries Public relations Libraries United States Marketing Case studies USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Wallace, Linda K. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=308786 Aggregator Volltext |
| spellingShingle | Barber, Peggy Building a buzz libraries & word-of-mouth marketing LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries / Public relations fast Libraries Marketing Libraries Public relations Libraries United States Marketing Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Building a buzz libraries & word-of-mouth marketing |
| title_alt | Building a buzz : libraries and word-of-mouth marketing |
| title_auth | Building a buzz libraries & word-of-mouth marketing |
| title_exact_search | Building a buzz libraries & word-of-mouth marketing |
| title_full | Building a buzz libraries & word-of-mouth marketing Peggy Barber and Linda Wallace |
| title_fullStr | Building a buzz libraries & word-of-mouth marketing Peggy Barber and Linda Wallace |
| title_full_unstemmed | Building a buzz libraries & word-of-mouth marketing Peggy Barber and Linda Wallace |
| title_short | Building a buzz |
| title_sort | building a buzz libraries word of mouth marketing |
| title_sub | libraries & word-of-mouth marketing |
| topic | LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries / Public relations fast Libraries Marketing Libraries Public relations Libraries United States Marketing Case studies |
| topic_facet | LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General Libraries / Marketing Libraries / Public relations Libraries Marketing Libraries Public relations Libraries United States Marketing Case studies USA Fallstudiensammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=308786 |
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