The accidental library marketer:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Medford, N.J.
Information Today
c2009
|
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff |
| Physical Description: | 1 Online-Ressource (xvi, 294 p.) |
| ISBN: | 1573873683 1573879193 9781573873680 9781573879194 |
Staff View
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| isbn | 1573873683 1573879193 9781573873680 9781573879194 |
| language | English |
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| spelling | Dempsey, Kathy Verfasser aut The accidental library marketer Kathy Dempsey Medford, N.J. Information Today c2009 1 Online-Ressource (xvi, 294 p.) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff Bibliothèques / Marketing Bibliothèques / Relations publiques LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries / Public relations fast Libraries Advertising as a Topic Marketing Public Relations Libraries Marketing Libraries Public relations Marketing (DE-588)4037589-4 gnd rswk-swf Bibliothek (DE-588)4006439-6 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Bibliothek (DE-588)4006439-6 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Marketing (DE-588)4037589-4 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=390141 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dempsey, Kathy The accidental library marketer Bibliothèques / Marketing Bibliothèques / Relations publiques LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries / Public relations fast Libraries Advertising as a Topic Marketing Public Relations Libraries Marketing Libraries Public relations Marketing (DE-588)4037589-4 gnd Bibliothek (DE-588)4006439-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4006439-6 (DE-588)4043188-5 |
| title | The accidental library marketer |
| title_auth | The accidental library marketer |
| title_exact_search | The accidental library marketer |
| title_full | The accidental library marketer Kathy Dempsey |
| title_fullStr | The accidental library marketer Kathy Dempsey |
| title_full_unstemmed | The accidental library marketer Kathy Dempsey |
| title_short | The accidental library marketer |
| title_sort | the accidental library marketer |
| topic | Bibliothèques / Marketing Bibliothèques / Relations publiques LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries / Public relations fast Libraries Advertising as a Topic Marketing Public Relations Libraries Marketing Libraries Public relations Marketing (DE-588)4037589-4 gnd Bibliothek (DE-588)4006439-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Bibliothèques / Marketing Bibliothèques / Relations publiques LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General Libraries / Marketing Libraries / Public relations Libraries Advertising as a Topic Marketing Public Relations Libraries Marketing Libraries Public relations Bibliothek Öffentlichkeitsarbeit |
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