The accidental library marketer:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Medford, N.J.
Information Today
c2009
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff |
| Beschreibung: | 1 Online-Ressource (xvi, 294 p.) |
| ISBN: | 1573873683 1573879193 9781573873680 9781573879194 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043061243 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151126s2009 |||| o||u| ||||||eng d | ||
| 020 | |a 1573873683 |9 1-57387-368-3 | ||
| 020 | |a 1573879193 |c electronic bk. |9 1-57387-919-3 | ||
| 020 | |a 9781573873680 |9 978-1-57387-368-0 | ||
| 020 | |a 9781573879194 |c electronic bk. |9 978-1-57387-919-4 | ||
| 035 | |a (OCoLC)756501508 | ||
| 035 | |a (DE-599)BVBBV043061243 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 021.7 |2 22 | |
| 100 | 1 | |a Dempsey, Kathy |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The accidental library marketer |c Kathy Dempsey |
| 264 | 1 | |a Medford, N.J. |b Information Today |c c2009 | |
| 300 | |a 1 Online-Ressource (xvi, 294 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff | ||
| 650 | 4 | |a Bibliothèques / Marketing | |
| 650 | 4 | |a Bibliothèques / Relations publiques | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General |2 bisacsh | |
| 650 | 7 | |a Libraries / Marketing |2 fast | |
| 650 | 7 | |a Libraries / Public relations |2 fast | |
| 650 | 4 | |a Libraries | |
| 650 | 4 | |a Advertising as a Topic | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Public Relations | |
| 650 | 4 | |a Libraries |x Marketing | |
| 650 | 4 | |a Libraries |x Public relations | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Bibliothek |0 (DE-588)4006439-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Bibliothek |0 (DE-588)4006439-6 |D s |
| 689 | 0 | 1 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=390141 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028485435 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=390141 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=390141 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175436266078208 |
|---|---|
| any_adam_object | |
| author | Dempsey, Kathy |
| author_facet | Dempsey, Kathy |
| author_role | aut |
| author_sort | Dempsey, Kathy |
| author_variant | k d kd |
| building | Verbundindex |
| bvnumber | BV043061243 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)756501508 (DE-599)BVBBV043061243 |
| dewey-full | 021.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03258nmm a2200613zc 4500</leader><controlfield tag="001">BV043061243</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s2009 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1573873683</subfield><subfield code="9">1-57387-368-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1573879193</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-57387-919-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781573873680</subfield><subfield code="9">978-1-57387-368-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781573879194</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-57387-919-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)756501508</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043061243</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">021.7</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Dempsey, Kathy</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The accidental library marketer</subfield><subfield code="c">Kathy Dempsey</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Medford, N.J.</subfield><subfield code="b">Information Today</subfield><subfield code="c">c2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xvi, 294 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Bibliothèques / Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Bibliothèques / Relations publiques</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Libraries / Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Libraries / Public relations</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Libraries</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising as a Topic</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public Relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Libraries</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Libraries</subfield><subfield code="x">Public relations</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bibliothek</subfield><subfield code="0">(DE-588)4006439-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Bibliothek</subfield><subfield code="0">(DE-588)4006439-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=390141</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028485435</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=390141</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=390141</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043061243 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:15Z |
| institution | BVB |
| isbn | 1573873683 1573879193 9781573873680 9781573879194 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028485435 |
| oclc_num | 756501508 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xvi, 294 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Information Today |
| record_format | marc |
| spelling | Dempsey, Kathy Verfasser aut The accidental library marketer Kathy Dempsey Medford, N.J. Information Today c2009 1 Online-Ressource (xvi, 294 p.) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff Bibliothèques / Marketing Bibliothèques / Relations publiques LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries / Public relations fast Libraries Advertising as a Topic Marketing Public Relations Libraries Marketing Libraries Public relations Marketing (DE-588)4037589-4 gnd rswk-swf Bibliothek (DE-588)4006439-6 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Bibliothek (DE-588)4006439-6 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Marketing (DE-588)4037589-4 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=390141 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dempsey, Kathy The accidental library marketer Bibliothèques / Marketing Bibliothèques / Relations publiques LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries / Public relations fast Libraries Advertising as a Topic Marketing Public Relations Libraries Marketing Libraries Public relations Marketing (DE-588)4037589-4 gnd Bibliothek (DE-588)4006439-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4006439-6 (DE-588)4043188-5 |
| title | The accidental library marketer |
| title_auth | The accidental library marketer |
| title_exact_search | The accidental library marketer |
| title_full | The accidental library marketer Kathy Dempsey |
| title_fullStr | The accidental library marketer Kathy Dempsey |
| title_full_unstemmed | The accidental library marketer Kathy Dempsey |
| title_short | The accidental library marketer |
| title_sort | the accidental library marketer |
| topic | Bibliothèques / Marketing Bibliothèques / Relations publiques LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries / Public relations fast Libraries Advertising as a Topic Marketing Public Relations Libraries Marketing Libraries Public relations Marketing (DE-588)4037589-4 gnd Bibliothek (DE-588)4006439-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Bibliothèques / Marketing Bibliothèques / Relations publiques LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General Libraries / Marketing Libraries / Public relations Libraries Advertising as a Topic Marketing Public Relations Libraries Marketing Libraries Public relations Bibliothek Öffentlichkeitsarbeit |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=390141 |
| work_keys_str_mv | AT dempseykathy theaccidentallibrarymarketer |