Creating the customer-driven library: building on the bookstore model
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Bibliographische Detailangaben
1. Verfasser: Woodward, Jeannette A. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Chicago American Library Association 2005
Schlagworte:
Online-Zugang:FAW01
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Volltext
Beschreibung:Includes bibliographical references and index
Why bookstores are so appealing -- Comparing libraries and bookstores -- Focusing on the bottom line -- Valuing customer service -- Identifying customer needs -- When the system crashes: using technology to enhance not defeat the library -- One library, one goal: establishing clear priorities -- What's all this about ambience? -- The art of display -- Finding their way: the importance of signage -- Marketing our wares -- Creating promotional materials -- Serving the library's e-patrons -- Generating publicity for the library -- Food and drink in the library -- Finding the time and the money
Aiming to help libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores focus on the customer, and libraries need to take a page from their book
Beschreibung:1 Online-Ressource (xviii, 234 pages)
ISBN:0838998097
083899895X
9780838998090
9780838998953

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