Sound Branding: Grundlagen, Potenziale und Grenzen einer auditiven Markeninszenierung
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | German |
Veröffentlicht: |
Hamburg
Diplomica Verlag
2013
|
Schlagworte: | |
Online-Zugang: | Volltext |
Beschreibung: | Cover title Includes bibliographical references |
Beschreibung: | 1 Online-Ressource (126 p. :) |
ISBN: | 9783842838727 3842838727 9783842888722 |
Internformat
MARC
LEADER | 00000nmm a2200000zc 4500 | ||
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003 | DE-604 | ||
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020 | |a 3842838727 |c electronic bk. |9 3-8428-3872-7 | ||
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035 | |a (OCoLC)857081157 | ||
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264 | 1 | |a Hamburg |b Diplomica Verlag |c 2013 | |
300 | |a 1 Online-Ressource (126 p. :) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a Cover title | ||
500 | |a Includes bibliographical references | ||
650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
650 | 7 | |a Advertising / Brand name products |2 fast | |
650 | 7 | |a Advertising / Psychological aspects |2 fast | |
650 | 7 | |a Branding (Marketing) |2 fast | |
650 | 7 | |a Music in advertising |2 fast | |
650 | 4 | |a Psychologie | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Branding (Marketing) | |
650 | 4 | |a Music in advertising | |
650 | 4 | |a Advertising |x Brand name products | |
650 | 4 | |a Advertising |x Psychological aspects | |
650 | 0 | 7 | |a Akustische Markenführung |0 (DE-588)7614468-9 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Akustische Markenführung |0 (DE-588)7614468-9 |D s |
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Berg, Jan-Albert |
author_facet | Berg, Jan-Albert |
author_role | aut |
author_sort | Berg, Jan-Albert |
author_variant | j a b jab |
building | Verbundindex |
bvnumber | BV043060920 |
collection | ZDB-4-EBA |
ctrlnum | (OCoLC)857081157 (DE-599)BVBBV043060920 |
dewey-full | 658.827 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.827 |
dewey-search | 658.827 |
dewey-sort | 3658.827 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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id | DE-604.BV043060920 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:16:15Z |
institution | BVB |
isbn | 9783842838727 3842838727 9783842888722 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028485112 |
oclc_num | 857081157 |
open_access_boolean | |
physical | 1 Online-Ressource (126 p. :) |
psigel | ZDB-4-EBA |
publishDate | 2013 |
publishDateSearch | 2013 |
publishDateSort | 2013 |
publisher | Diplomica Verlag |
record_format | marc |
spelling | Berg, Jan-Albert Verfasser aut Sound Branding Grundlagen, Potenziale und Grenzen einer auditiven Markeninszenierung Jan-Albert Berg Hamburg Diplomica Verlag 2013 1 Online-Ressource (126 p. :) txt rdacontent c rdamedia cr rdacarrier Cover title Includes bibliographical references BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Advertising / Brand name products fast Advertising / Psychological aspects fast Branding (Marketing) fast Music in advertising fast Psychologie Wirtschaft Branding (Marketing) Music in advertising Advertising Brand name products Advertising Psychological aspects Akustische Markenführung (DE-588)7614468-9 gnd rswk-swf Akustische Markenführung (DE-588)7614468-9 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=794497 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Berg, Jan-Albert Sound Branding Grundlagen, Potenziale und Grenzen einer auditiven Markeninszenierung BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Advertising / Brand name products fast Advertising / Psychological aspects fast Branding (Marketing) fast Music in advertising fast Psychologie Wirtschaft Branding (Marketing) Music in advertising Advertising Brand name products Advertising Psychological aspects Akustische Markenführung (DE-588)7614468-9 gnd |
subject_GND | (DE-588)7614468-9 |
title | Sound Branding Grundlagen, Potenziale und Grenzen einer auditiven Markeninszenierung |
title_auth | Sound Branding Grundlagen, Potenziale und Grenzen einer auditiven Markeninszenierung |
title_exact_search | Sound Branding Grundlagen, Potenziale und Grenzen einer auditiven Markeninszenierung |
title_full | Sound Branding Grundlagen, Potenziale und Grenzen einer auditiven Markeninszenierung Jan-Albert Berg |
title_fullStr | Sound Branding Grundlagen, Potenziale und Grenzen einer auditiven Markeninszenierung Jan-Albert Berg |
title_full_unstemmed | Sound Branding Grundlagen, Potenziale und Grenzen einer auditiven Markeninszenierung Jan-Albert Berg |
title_short | Sound Branding |
title_sort | sound branding grundlagen potenziale und grenzen einer auditiven markeninszenierung |
title_sub | Grundlagen, Potenziale und Grenzen einer auditiven Markeninszenierung |
topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Advertising / Brand name products fast Advertising / Psychological aspects fast Branding (Marketing) fast Music in advertising fast Psychologie Wirtschaft Branding (Marketing) Music in advertising Advertising Brand name products Advertising Psychological aspects Akustische Markenführung (DE-588)7614468-9 gnd |
topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Advertising / Brand name products Advertising / Psychological aspects Branding (Marketing) Music in advertising Psychologie Wirtschaft Advertising Brand name products Advertising Psychological aspects Akustische Markenführung |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=794497 |
work_keys_str_mv | AT bergjanalbert soundbrandinggrundlagenpotenzialeundgrenzeneinerauditivenmarkeninszenierung |