Markenpolitik im Einzelhandel: Interaktionseffekte zwischen Herstellermarken und Retail Brands
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | German |
Veröffentlicht: |
Hamburg
Diplomica Verlag
2010
|
Schlagworte: | |
Online-Zugang: | Volltext |
Beschreibung: | Cover title Includes bibliographical references |
Beschreibung: | 1 Online-Ressource (122 p.) |
ISBN: | 9783836648875 3836648873 9783836698870 |
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650 | 4 | |a Wirtschaft | |
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Datensatz im Suchindex
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any_adam_object | |
author | Wittig, Jan Wilhelm |
author_facet | Wittig, Jan Wilhelm |
author_role | aut |
author_sort | Wittig, Jan Wilhelm |
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illustrated | Not Illustrated |
indexdate | 2024-07-10T07:16:13Z |
institution | BVB |
isbn | 9783836648875 3836648873 9783836698870 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028483755 |
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psigel | ZDB-4-EBA |
publishDate | 2010 |
publishDateSearch | 2010 |
publishDateSort | 2010 |
publisher | Diplomica Verlag |
record_format | marc |
spelling | Wittig, Jan Wilhelm Verfasser aut Markenpolitik im Einzelhandel Interaktionseffekte zwischen Herstellermarken und Retail Brands Jan Wilhelm Wittig Hamburg Diplomica Verlag 2010 1 Online-Ressource (122 p.) txt rdacontent c rdamedia cr rdacarrier Cover title Includes bibliographical references Branding (Marketing) fast Retail trade fast BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Reference bisacsh BUSINESS & ECONOMICS / Skills bisacsh Wirtschaft Branding (Marketing) Retail trade http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=793662 Aggregator Volltext |
spellingShingle | Wittig, Jan Wilhelm Markenpolitik im Einzelhandel Interaktionseffekte zwischen Herstellermarken und Retail Brands Branding (Marketing) fast Retail trade fast BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Reference bisacsh BUSINESS & ECONOMICS / Skills bisacsh Wirtschaft Branding (Marketing) Retail trade |
title | Markenpolitik im Einzelhandel Interaktionseffekte zwischen Herstellermarken und Retail Brands |
title_auth | Markenpolitik im Einzelhandel Interaktionseffekte zwischen Herstellermarken und Retail Brands |
title_exact_search | Markenpolitik im Einzelhandel Interaktionseffekte zwischen Herstellermarken und Retail Brands |
title_full | Markenpolitik im Einzelhandel Interaktionseffekte zwischen Herstellermarken und Retail Brands Jan Wilhelm Wittig |
title_fullStr | Markenpolitik im Einzelhandel Interaktionseffekte zwischen Herstellermarken und Retail Brands Jan Wilhelm Wittig |
title_full_unstemmed | Markenpolitik im Einzelhandel Interaktionseffekte zwischen Herstellermarken und Retail Brands Jan Wilhelm Wittig |
title_short | Markenpolitik im Einzelhandel |
title_sort | markenpolitik im einzelhandel interaktionseffekte zwischen herstellermarken und retail brands |
title_sub | Interaktionseffekte zwischen Herstellermarken und Retail Brands |
topic | Branding (Marketing) fast Retail trade fast BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Reference bisacsh BUSINESS & ECONOMICS / Skills bisacsh Wirtschaft Branding (Marketing) Retail trade |
topic_facet | Branding (Marketing) Retail trade BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Reference BUSINESS & ECONOMICS / Skills Wirtschaft |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=793662 |
work_keys_str_mv | AT wittigjanwilhelm markenpolitikimeinzelhandelinteraktionseffektezwischenherstellermarkenundretailbrands |