Vermarktung der FIFA Frauen-Weltmeisterschaft 2011: Analyse des Zuschauererfolges, der Ambush Marketing-Aktivitäten und des Sponsor-Fit
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Hamburg
Diplomica Verlag
2012
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (v, 91 p.) |
| ISBN: | 9783842827899 384282789X 9783842877894 |
Internformat
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| 100 | 1 | |a Gärtner, Stefan D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Vermarktung der FIFA Frauen-Weltmeisterschaft 2011 |b Analyse des Zuschauererfolges, der Ambush Marketing-Aktivitäten und des Sponsor-Fit |c Stefan D. Gärtner |
| 264 | 1 | |a Hamburg |b Diplomica Verlag |c 2012 | |
| 300 | |a 1 Online-Ressource (v, 91 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references | ||
| 610 | 1 | 7 | |a FIFA Women's World Cup |2 fast |
| 610 | 2 | 4 | |a FIFA Women's World Cup |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Soccer for women |2 fast | |
| 650 | 7 | |a GAMES / Gambling / Sports |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / Business Aspects |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / Essays |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / History |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / Reference |2 bisacsh | |
| 650 | 7 | |a TRAVEL / Special Interest / Sports |2 bisacsh | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Soccer for women | |
| 650 | 4 | |a Marketing | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=794190 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
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Datensatz im Suchindex
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| author | Gärtner, Stefan D. |
| author_facet | Gärtner, Stefan D. |
| author_role | aut |
| author_sort | Gärtner, Stefan D. |
| author_variant | s d g sd sdg |
| building | Verbundindex |
| bvnumber | BV043058492 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)794490240 (DE-599)BVBBV043058492 |
| dewey-full | 796.33406980973 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.33406980973 |
| dewey-search | 796.33406980973 |
| dewey-sort | 3796.33406980973 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport |
| format | Electronic eBook |
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| id | DE-604.BV043058492 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:11Z |
| institution | BVB |
| isbn | 9783842827899 384282789X 9783842877894 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028482684 |
| oclc_num | 794490240 |
| open_access_boolean | |
| physical | 1 Online-Ressource (v, 91 p.) |
| psigel | ZDB-4-EBA |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Diplomica Verlag |
| record_format | marc |
| spelling | Gärtner, Stefan D. Verfasser aut Vermarktung der FIFA Frauen-Weltmeisterschaft 2011 Analyse des Zuschauererfolges, der Ambush Marketing-Aktivitäten und des Sponsor-Fit Stefan D. Gärtner Hamburg Diplomica Verlag 2012 1 Online-Ressource (v, 91 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references FIFA Women's World Cup fast FIFA Women's World Cup Marketing fast Soccer for women fast GAMES / Gambling / Sports bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Reference bisacsh TRAVEL / Special Interest / Sports bisacsh Geschichte Soccer for women Marketing http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=794190 Aggregator Volltext |
| spellingShingle | Gärtner, Stefan D. Vermarktung der FIFA Frauen-Weltmeisterschaft 2011 Analyse des Zuschauererfolges, der Ambush Marketing-Aktivitäten und des Sponsor-Fit FIFA Women's World Cup fast FIFA Women's World Cup Marketing fast Soccer for women fast GAMES / Gambling / Sports bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Reference bisacsh TRAVEL / Special Interest / Sports bisacsh Geschichte Soccer for women Marketing |
| title | Vermarktung der FIFA Frauen-Weltmeisterschaft 2011 Analyse des Zuschauererfolges, der Ambush Marketing-Aktivitäten und des Sponsor-Fit |
| title_auth | Vermarktung der FIFA Frauen-Weltmeisterschaft 2011 Analyse des Zuschauererfolges, der Ambush Marketing-Aktivitäten und des Sponsor-Fit |
| title_exact_search | Vermarktung der FIFA Frauen-Weltmeisterschaft 2011 Analyse des Zuschauererfolges, der Ambush Marketing-Aktivitäten und des Sponsor-Fit |
| title_full | Vermarktung der FIFA Frauen-Weltmeisterschaft 2011 Analyse des Zuschauererfolges, der Ambush Marketing-Aktivitäten und des Sponsor-Fit Stefan D. Gärtner |
| title_fullStr | Vermarktung der FIFA Frauen-Weltmeisterschaft 2011 Analyse des Zuschauererfolges, der Ambush Marketing-Aktivitäten und des Sponsor-Fit Stefan D. Gärtner |
| title_full_unstemmed | Vermarktung der FIFA Frauen-Weltmeisterschaft 2011 Analyse des Zuschauererfolges, der Ambush Marketing-Aktivitäten und des Sponsor-Fit Stefan D. Gärtner |
| title_short | Vermarktung der FIFA Frauen-Weltmeisterschaft 2011 |
| title_sort | vermarktung der fifa frauen weltmeisterschaft 2011 analyse des zuschauererfolges der ambush marketing aktivitaten und des sponsor fit |
| title_sub | Analyse des Zuschauererfolges, der Ambush Marketing-Aktivitäten und des Sponsor-Fit |
| topic | FIFA Women's World Cup fast FIFA Women's World Cup Marketing fast Soccer for women fast GAMES / Gambling / Sports bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Reference bisacsh TRAVEL / Special Interest / Sports bisacsh Geschichte Soccer for women Marketing |
| topic_facet | FIFA Women's World Cup Marketing Soccer for women GAMES / Gambling / Sports SPORTS & RECREATION / Business Aspects SPORTS & RECREATION / Essays SPORTS & RECREATION / History SPORTS & RECREATION / Reference TRAVEL / Special Interest / Sports Geschichte |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=794190 |
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