Breakthrough Branding: Positioning Your Library to Survive and Thrive
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago
American Library Association
2014
|
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | List of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives |
| Physical Description: | 1 Online-Ressource (218 pages) |
| ISBN: | 1555707661 9781555707668 |
Staff View
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Record in the Search Index
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| dewey-full | 021.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:08Z |
| institution | BVB |
| isbn | 1555707661 9781555707668 |
| language | English |
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| spelling | Walters, Suzanne Verfasser aut Breakthrough Branding Positioning Your Library to Survive and Thrive Chicago American Library Association 2014 1 Online-Ressource (218 pages) txt rdacontent c rdamedia cr rdacarrier List of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Branding (Marketing) fast Libraries / Marketing fast Libraries Marketing Branding (Marketing) Markenimage (DE-588)4136439-9 gnd rswk-swf Bibliothek (DE-588)4006439-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Bibliothek (DE-588)4006439-6 s Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s 1\p DE-604 Jackson, Kent Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=792248 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Walters, Suzanne Breakthrough Branding Positioning Your Library to Survive and Thrive LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Branding (Marketing) fast Libraries / Marketing fast Libraries Marketing Branding (Marketing) Markenimage (DE-588)4136439-9 gnd Bibliothek (DE-588)4006439-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4006439-6 (DE-588)4144679-3 |
| title | Breakthrough Branding Positioning Your Library to Survive and Thrive |
| title_auth | Breakthrough Branding Positioning Your Library to Survive and Thrive |
| title_exact_search | Breakthrough Branding Positioning Your Library to Survive and Thrive |
| title_full | Breakthrough Branding Positioning Your Library to Survive and Thrive |
| title_fullStr | Breakthrough Branding Positioning Your Library to Survive and Thrive |
| title_full_unstemmed | Breakthrough Branding Positioning Your Library to Survive and Thrive |
| title_short | Breakthrough Branding |
| title_sort | breakthrough branding positioning your library to survive and thrive |
| title_sub | Positioning Your Library to Survive and Thrive |
| topic | LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Branding (Marketing) fast Libraries / Marketing fast Libraries Marketing Branding (Marketing) Markenimage (DE-588)4136439-9 gnd Bibliothek (DE-588)4006439-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General Branding (Marketing) Libraries / Marketing Libraries Marketing Markenimage Bibliothek Markenpolitik |
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