Breakthrough Branding: Positioning Your Library to Survive and Thrive
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago
American Library Association
2014
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | List of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives |
| Beschreibung: | 1 Online-Ressource (218 pages) |
| ISBN: | 1555707661 9781555707668 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043056254 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151126s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 1555707661 |9 1-55570-766-1 | ||
| 020 | |a 9781555707668 |9 978-1-55570-766-8 | ||
| 035 | |a (OCoLC)881416915 | ||
| 035 | |a (DE-599)BVBBV043056254 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 021.7 |2 23 | |
| 100 | 1 | |a Walters, Suzanne |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Breakthrough Branding |b Positioning Your Library to Survive and Thrive |
| 264 | 1 | |a Chicago |b American Library Association |c 2014 | |
| 300 | |a 1 Online-Ressource (218 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a List of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index | ||
| 500 | |a Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives | ||
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Libraries / Marketing |2 fast | |
| 650 | 4 | |a Libraries |x Marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Bibliothek |0 (DE-588)4006439-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Bibliothek |0 (DE-588)4006439-6 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 2 | |a Markenimage |0 (DE-588)4136439-9 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Jackson, Kent |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=792248 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028480446 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=792248 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=792248 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175428066213888 |
|---|---|
| any_adam_object | |
| author | Walters, Suzanne |
| author_facet | Walters, Suzanne |
| author_role | aut |
| author_sort | Walters, Suzanne |
| author_variant | s w sw |
| building | Verbundindex |
| bvnumber | BV043056254 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)881416915 (DE-599)BVBBV043056254 |
| dewey-full | 021.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02930nmm a2200517zc 4500</leader><controlfield tag="001">BV043056254</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1555707661</subfield><subfield code="9">1-55570-766-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781555707668</subfield><subfield code="9">978-1-55570-766-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)881416915</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043056254</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">021.7</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Walters, Suzanne</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Breakthrough Branding</subfield><subfield code="b">Positioning Your Library to Survive and Thrive</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chicago</subfield><subfield code="b">American Library Association</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (218 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">List of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Branding (Marketing)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Libraries / Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Libraries</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bibliothek</subfield><subfield code="0">(DE-588)4006439-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Bibliothek</subfield><subfield code="0">(DE-588)4006439-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jackson, Kent</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=792248</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028480446</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=792248</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=792248</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043056254 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:08Z |
| institution | BVB |
| isbn | 1555707661 9781555707668 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028480446 |
| oclc_num | 881416915 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (218 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | American Library Association |
| record_format | marc |
| spelling | Walters, Suzanne Verfasser aut Breakthrough Branding Positioning Your Library to Survive and Thrive Chicago American Library Association 2014 1 Online-Ressource (218 pages) txt rdacontent c rdamedia cr rdacarrier List of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Branding (Marketing) fast Libraries / Marketing fast Libraries Marketing Branding (Marketing) Markenimage (DE-588)4136439-9 gnd rswk-swf Bibliothek (DE-588)4006439-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Bibliothek (DE-588)4006439-6 s Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s 1\p DE-604 Jackson, Kent Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=792248 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Walters, Suzanne Breakthrough Branding Positioning Your Library to Survive and Thrive LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Branding (Marketing) fast Libraries / Marketing fast Libraries Marketing Branding (Marketing) Markenimage (DE-588)4136439-9 gnd Bibliothek (DE-588)4006439-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4006439-6 (DE-588)4144679-3 |
| title | Breakthrough Branding Positioning Your Library to Survive and Thrive |
| title_auth | Breakthrough Branding Positioning Your Library to Survive and Thrive |
| title_exact_search | Breakthrough Branding Positioning Your Library to Survive and Thrive |
| title_full | Breakthrough Branding Positioning Your Library to Survive and Thrive |
| title_fullStr | Breakthrough Branding Positioning Your Library to Survive and Thrive |
| title_full_unstemmed | Breakthrough Branding Positioning Your Library to Survive and Thrive |
| title_short | Breakthrough Branding |
| title_sort | breakthrough branding positioning your library to survive and thrive |
| title_sub | Positioning Your Library to Survive and Thrive |
| topic | LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Branding (Marketing) fast Libraries / Marketing fast Libraries Marketing Branding (Marketing) Markenimage (DE-588)4136439-9 gnd Bibliothek (DE-588)4006439-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General Branding (Marketing) Libraries / Marketing Libraries Marketing Markenimage Bibliothek Markenpolitik |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=792248 |
| work_keys_str_mv | AT walterssuzanne breakthroughbrandingpositioningyourlibrarytosurviveandthrive AT jacksonkent breakthroughbrandingpositioningyourlibrarytosurviveandthrive |