Web campaigning:
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Foot, Kirsten A. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge, Mass. MIT Press ©2006
Schriftenreihe:Acting with technology
Schlagworte:
Online-Zugang:FAW01
FAW02
Volltext
Beschreibung:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Includes bibliographical references (pages 241-254) and index
1. Web campaigning: introduction and overview : Caught in the web ; Defining web campaigning ; Web campaigning, 1994-2004 ; Theorizing web campaigning ; Online structures and web spheres ; Structure of the book -- 2. Tracing practices within a web sphere : Web sphere analysis ; Bounding web spheres ; Web production techniques ; Methods for tracing campaign practices in U.S. electoral web spheres -- 3. Informing : The practice of informing ; Techniques for informing ; Tensions in informing -- 4. Involving : The practice of involving ; Techniques for involving ; Tensions in involving -- 5. Connecting : The practice of connecting ; Techniques for connecting ; Tensions in connecting -- 6. Mobilizing : The practice of mobilizing ; Techniques for mobilizing ; Tensions in mobilizing -- 7. Explaining the adoption of web campaigning practices : Web producers in a social-professional context ; Campaigns in an organizational context ; The web in the context of genre ; The structuring effects of practice ; Shaping web practices -- 8. Web campaigning: implications and trajectory : The future observed ; Summing up web campaigning ; Reflections on web sphere analysis ; Web impacts ; Looking ahead ; The value of practice
Beschreibung:1 Online-Ressource (xxii, 263 pages)
ISBN:0262256142
9780262256148

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