Industrial buying behaviour: a model of the implications of risk handling behavior for communication policies in industrial marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cranfield, Eng.
Cranfield Institute Press for the School of Management
1976
|
| Schriftenreihe: | Cranfield research papers in marketing and logistics
3,1975/76,15 |
| Schlagworte: | |
| Beschreibung: | Bibliogr.: page 210 |
| Beschreibung: | S. 164-210 Ill. |
Internformat
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Datensatz im Suchindex
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| illustrated | Illustrated |
| indexdate | 2024-07-10T07:15:49Z |
| institution | BVB |
| language | English |
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| publishDate | 1976 |
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| series | Cranfield research papers in marketing and logistics |
| series2 | Cranfield research papers in marketing and logistics |
| spelling | Newall, John Verfasser aut Industrial buying behaviour a model of the implications of risk handling behavior for communication policies in industrial marketing by John Newall Cranfield, Eng. Cranfield Institute Press for the School of Management 1976 S. 164-210 Ill. txt rdacontent n rdamedia nc rdacarrier Cranfield research papers in marketing and logistics 3,1975/76,15 Bibliogr.: page 210 Industrial procurement / Mathematical models Industrial management Communication in marketing Communication in marketing fast Industrial management fast Industrial procurement / Mathematical models fast Mathematisches Modell Cranfield research papers in marketing and logistics 3,1975/76,15 (DE-604)BV005624953 3,1975/76,15 |
| spellingShingle | Newall, John Industrial buying behaviour a model of the implications of risk handling behavior for communication policies in industrial marketing Cranfield research papers in marketing and logistics Industrial procurement / Mathematical models Industrial management Communication in marketing Communication in marketing fast Industrial management fast Industrial procurement / Mathematical models fast Mathematisches Modell |
| title | Industrial buying behaviour a model of the implications of risk handling behavior for communication policies in industrial marketing |
| title_auth | Industrial buying behaviour a model of the implications of risk handling behavior for communication policies in industrial marketing |
| title_exact_search | Industrial buying behaviour a model of the implications of risk handling behavior for communication policies in industrial marketing |
| title_full | Industrial buying behaviour a model of the implications of risk handling behavior for communication policies in industrial marketing by John Newall |
| title_fullStr | Industrial buying behaviour a model of the implications of risk handling behavior for communication policies in industrial marketing by John Newall |
| title_full_unstemmed | Industrial buying behaviour a model of the implications of risk handling behavior for communication policies in industrial marketing by John Newall |
| title_short | Industrial buying behaviour |
| title_sort | industrial buying behaviour a model of the implications of risk handling behavior for communication policies in industrial marketing |
| title_sub | a model of the implications of risk handling behavior for communication policies in industrial marketing |
| topic | Industrial procurement / Mathematical models Industrial management Communication in marketing Communication in marketing fast Industrial management fast Industrial procurement / Mathematical models fast Mathematisches Modell |
| topic_facet | Industrial procurement / Mathematical models Industrial management Communication in marketing Mathematisches Modell |
| volume_link | (DE-604)BV005624953 |
| work_keys_str_mv | AT newalljohn industrialbuyingbehaviouramodeloftheimplicationsofriskhandlingbehaviorforcommunicationpoliciesinindustrialmarketing |