Direct marketing: strategy, planning, execution
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York, NY [u.a.]
McGraw-Hill
1982
|
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | XXII, 423 S. Ill. |
ISBN: | 0070460191 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV043041900 | ||
003 | DE-604 | ||
005 | 20160515 | ||
007 | t | ||
008 | 151123s1982 a||| |||| 00||| eng d | ||
020 | |a 0070460191 |9 0-07-046019-1 | ||
035 | |a (OCoLC)832491765 | ||
035 | |a (DE-599)GBV181578697 | ||
040 | |a DE-604 |b ger | ||
041 | 0 | |a eng | |
049 | |a DE-188 | ||
082 | 0 | |a 658.84 | |
100 | 1 | |a Nash, Edward L. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Direct marketing |b strategy, planning, execution |c Edward L. Nash |
264 | 1 | |a New York, NY [u.a.] |b McGraw-Hill |c 1982 | |
300 | |a XXII, 423 S. |b Ill. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Direktwerbung |0 (DE-588)4122113-8 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
689 | 0 | |8 1\p |5 DE-604 | |
689 | 1 | 0 | |a Direktwerbung |0 (DE-588)4122113-8 |D s |
689 | 1 | |8 2\p |5 DE-604 | |
856 | 4 | |m DE-601 |q pdf/application |u http://www.gbv.de/dms/bowker/toc/9780070460195.pdf |3 Inhaltsverzeichnis | |
999 | |a oai:aleph.bib-bvb.de:BVB01-028466504 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
_version_ | 1804175405796556800 |
---|---|
any_adam_object | |
author | Nash, Edward L. |
author_facet | Nash, Edward L. |
author_role | aut |
author_sort | Nash, Edward L. |
author_variant | e l n el eln |
building | Verbundindex |
bvnumber | BV043041900 |
ctrlnum | (OCoLC)832491765 (DE-599)GBV181578697 |
dewey-full | 658.84 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.84 |
dewey-search | 658.84 |
dewey-sort | 3658.84 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01309nam a2200373 c 4500</leader><controlfield tag="001">BV043041900</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160515 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">151123s1982 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0070460191</subfield><subfield code="9">0-07-046019-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)832491765</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV181578697</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.84</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Nash, Edward L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Direct marketing</subfield><subfield code="b">strategy, planning, execution</subfield><subfield code="c">Edward L. Nash</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY [u.a.]</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">1982</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXII, 423 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Direktwerbung</subfield><subfield code="0">(DE-588)4122113-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Direktwerbung</subfield><subfield code="0">(DE-588)4122113-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="m">DE-601</subfield><subfield code="q">pdf/application</subfield><subfield code="u">http://www.gbv.de/dms/bowker/toc/9780070460195.pdf</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028466504</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
id | DE-604.BV043041900 |
illustrated | Illustrated |
indexdate | 2024-07-10T07:15:46Z |
institution | BVB |
isbn | 0070460191 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028466504 |
oclc_num | 832491765 |
open_access_boolean | |
owner | DE-188 |
owner_facet | DE-188 |
physical | XXII, 423 S. Ill. |
publishDate | 1982 |
publishDateSearch | 1982 |
publishDateSort | 1982 |
publisher | McGraw-Hill |
record_format | marc |
spelling | Nash, Edward L. Verfasser aut Direct marketing strategy, planning, execution Edward L. Nash New York, NY [u.a.] McGraw-Hill 1982 XXII, 423 S. Ill. txt rdacontent n rdamedia nc rdacarrier Direktmarketing (DE-588)4012421-6 gnd rswk-swf Direktwerbung (DE-588)4122113-8 gnd rswk-swf Direktmarketing (DE-588)4012421-6 s 1\p DE-604 Direktwerbung (DE-588)4122113-8 s 2\p DE-604 DE-601 pdf/application http://www.gbv.de/dms/bowker/toc/9780070460195.pdf Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Nash, Edward L. Direct marketing strategy, planning, execution Direktmarketing (DE-588)4012421-6 gnd Direktwerbung (DE-588)4122113-8 gnd |
subject_GND | (DE-588)4012421-6 (DE-588)4122113-8 |
title | Direct marketing strategy, planning, execution |
title_auth | Direct marketing strategy, planning, execution |
title_exact_search | Direct marketing strategy, planning, execution |
title_full | Direct marketing strategy, planning, execution Edward L. Nash |
title_fullStr | Direct marketing strategy, planning, execution Edward L. Nash |
title_full_unstemmed | Direct marketing strategy, planning, execution Edward L. Nash |
title_short | Direct marketing |
title_sort | direct marketing strategy planning execution |
title_sub | strategy, planning, execution |
topic | Direktmarketing (DE-588)4012421-6 gnd Direktwerbung (DE-588)4122113-8 gnd |
topic_facet | Direktmarketing Direktwerbung |
url | http://www.gbv.de/dms/bowker/toc/9780070460195.pdf |
work_keys_str_mv | AT nashedwardl directmarketingstrategyplanningexecution |