Built to Love: Creating Products That Captivate Customers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco
Berrett-Koehler Publishers
2010
|
| Schriftenreihe: | BK business book
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 FLA01 Volltext |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (191 pages) |
| ISBN: | 1605096989 1605096997 1605097004 9781605096988 9781605096995 9781605097008 |
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| 245 | 1 | 0 | |a Built to Love |b Creating Products That Captivate Customers |
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| 505 | 8 | |a Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers | |
| 505 | 8 | |a AcknowledgmentsNotes; Index; About the Authors | |
| 505 | 8 | |a Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com | |
| 650 | 4 | |a Business / Management | |
| 650 | 7 | |a Customer relations / Management |2 fast | |
| 650 | 7 | |a New products |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Customer relations |x Management | |
| 700 | 1 | |a Cagan, Jonathan |e Sonstige |4 oth | |
| 700 | 1 | |a Sturgess, Donna |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Boatwright, Peter |t Built to Love : Creating Products That Captivate Customers |
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Datensatz im Suchindex
| _version_ | 1804175401084256256 |
|---|---|
| any_adam_object | |
| author | Boatwright, Peter |
| author_facet | Boatwright, Peter |
| author_role | aut |
| author_sort | Boatwright, Peter |
| author_variant | p b pb |
| building | Verbundindex |
| bvnumber | BV043038885 |
| collection | ZDB-4-EBA |
| contents | Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers AcknowledgmentsNotes; Index; About the Authors Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com |
| ctrlnum | (OCoLC)663862043 (DE-599)BVBBV043038885 |
| dewey-full | 658.575 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.575 |
| dewey-search | 658.575 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043038885 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:15:42Z |
| institution | BVB |
| isbn | 1605096989 1605096997 1605097004 9781605096988 9781605096995 9781605097008 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028463532 |
| oclc_num | 663862043 |
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| physical | 1 online resource (191 pages) |
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| publishDate | 2010 |
| publishDateSearch | 2010 |
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| publisher | Berrett-Koehler Publishers |
| record_format | marc |
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| spelling | Boatwright, Peter Verfasser aut Built to Love Creating Products That Captivate Customers San Francisco Berrett-Koehler Publishers 2010 1 online resource (191 pages) txt rdacontent c rdamedia cr rdacarrier BK business book Print version record Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers AcknowledgmentsNotes; Index; About the Authors Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com Business / Management Customer relations / Management fast New products fast Product management fast BUSINESS & ECONOMICS / Development / Business Development bisacsh BUSINESS & ECONOMICS / Marketing / Research bisacsh Wirtschaft New products Product management Customer relations Management Cagan, Jonathan Sonstige oth Sturgess, Donna Sonstige oth Erscheint auch als Druck-Ausgabe Boatwright, Peter Built to Love : Creating Products That Captivate Customers http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=335071 Aggregator Volltext |
| spellingShingle | Boatwright, Peter Built to Love Creating Products That Captivate Customers Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers AcknowledgmentsNotes; Index; About the Authors Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com Business / Management Customer relations / Management fast New products fast Product management fast BUSINESS & ECONOMICS / Development / Business Development bisacsh BUSINESS & ECONOMICS / Marketing / Research bisacsh Wirtschaft New products Product management Customer relations Management |
| title | Built to Love Creating Products That Captivate Customers |
| title_auth | Built to Love Creating Products That Captivate Customers |
| title_exact_search | Built to Love Creating Products That Captivate Customers |
| title_full | Built to Love Creating Products That Captivate Customers |
| title_fullStr | Built to Love Creating Products That Captivate Customers |
| title_full_unstemmed | Built to Love Creating Products That Captivate Customers |
| title_short | Built to Love |
| title_sort | built to love creating products that captivate customers |
| title_sub | Creating Products That Captivate Customers |
| topic | Business / Management Customer relations / Management fast New products fast Product management fast BUSINESS & ECONOMICS / Development / Business Development bisacsh BUSINESS & ECONOMICS / Marketing / Research bisacsh Wirtschaft New products Product management Customer relations Management |
| topic_facet | Business / Management Customer relations / Management New products Product management BUSINESS & ECONOMICS / Development / Business Development BUSINESS & ECONOMICS / Marketing / Research Wirtschaft Customer relations Management |
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