Saving community journalism: the path to profitability
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chapel Hill
The University of North Carolina Press
[2014]
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 FLA01 Volltext |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (254 pages) illustrations |
| ISBN: | 1469615428 1469615436 1469615444 9781469615424 9781469615431 9781469615448 |
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| 245 | 1 | 0 | |a Saving community journalism |b the path to profitability |c Penelope Muse Abernathy |
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| 505 | 8 | |a I. Creating a snew strategy -- II. Implementing a new strategy -- III. The new world order | |
| 505 | 8 | |a "America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media."-- | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Media & Communications Industries |2 bisacsh | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Journalism |2 bisacsh | |
| 650 | 7 | |a Community newspapers |2 fast | |
| 650 | 7 | |a Newspaper publishing |2 fast | |
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Datensatz im Suchindex
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| author | Abernathy, Penelope Muse 1951- |
| author_facet | Abernathy, Penelope Muse 1951- |
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| author_sort | Abernathy, Penelope Muse 1951- |
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| contents | I. Creating a snew strategy -- II. Implementing a new strategy -- III. The new world order "America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media."-- |
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| dewey-full | 070.4/33 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 070 - Documentary, educational, news media; journalism |
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| dewey-tens | 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines |
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| id | DE-604.BV043036233 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:15:38Z |
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| isbn | 1469615428 1469615436 1469615444 9781469615424 9781469615431 9781469615448 |
| language | English |
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| spelling | Abernathy, Penelope Muse 1951- Verfasser aut Saving community journalism the path to profitability Penelope Muse Abernathy Chapel Hill The University of North Carolina Press [2014] © 2014 1 online resource (254 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Print version record I. Creating a snew strategy -- II. Implementing a new strategy -- III. The new world order "America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media."-- BUSINESS & ECONOMICS / Industries / Media & Communications Industries bisacsh LANGUAGE ARTS & DISCIPLINES / Journalism bisacsh Community newspapers fast Newspaper publishing fast Industrie Wirtschaft Community newspapers United States Newspaper publishing United States USA Erscheint auch als Druck-Ausgabe Abernathy, Penelope Muse Saving community journalism http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=716605 Aggregator Volltext |
| spellingShingle | Abernathy, Penelope Muse 1951- Saving community journalism the path to profitability I. Creating a snew strategy -- II. Implementing a new strategy -- III. The new world order "America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media."-- BUSINESS & ECONOMICS / Industries / Media & Communications Industries bisacsh LANGUAGE ARTS & DISCIPLINES / Journalism bisacsh Community newspapers fast Newspaper publishing fast Industrie Wirtschaft Community newspapers United States Newspaper publishing United States |
| title | Saving community journalism the path to profitability |
| title_auth | Saving community journalism the path to profitability |
| title_exact_search | Saving community journalism the path to profitability |
| title_full | Saving community journalism the path to profitability Penelope Muse Abernathy |
| title_fullStr | Saving community journalism the path to profitability Penelope Muse Abernathy |
| title_full_unstemmed | Saving community journalism the path to profitability Penelope Muse Abernathy |
| title_short | Saving community journalism |
| title_sort | saving community journalism the path to profitability |
| title_sub | the path to profitability |
| topic | BUSINESS & ECONOMICS / Industries / Media & Communications Industries bisacsh LANGUAGE ARTS & DISCIPLINES / Journalism bisacsh Community newspapers fast Newspaper publishing fast Industrie Wirtschaft Community newspapers United States Newspaper publishing United States |
| topic_facet | BUSINESS & ECONOMICS / Industries / Media & Communications Industries LANGUAGE ARTS & DISCIPLINES / Journalism Community newspapers Newspaper publishing Industrie Wirtschaft Community newspapers United States Newspaper publishing United States USA |
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