Crackle and fizz: essential communication and pitching skills for scientists
Gespeichert in:
1. Verfasser: | |
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Weitere Verfasser: | |
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
London
Imperial College Press
[2014]
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Schlagworte: | |
Online-Zugang: | FAW01 FAW02 Volltext |
Beschreibung: | Description based on print version record |
Beschreibung: | 1 online resource (xvi, 200 pages) illustrations |
ISBN: | 1783262834 1783262842 1783262850 9781783262830 9781783262847 9781783262854 |
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245 | 1 | 0 | |a Crackle and fizz |b essential communication and pitching skills for scientists |c Caroline Van den Brul ; foreword by Professor Nancy Rothwell |
264 | 1 | |a London |b Imperial College Press |c [2014] | |
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505 | 8 | |a This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences. Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they crackle and fizz for the audience | |
505 | 8 | |a Your audience: the person or people whose full engagement you need -- Change and affect: gives communication its meaning and impact -- Lure: an enticement, usually with a bait, offering the promise of a reward -- World: the contextual space in which your narrative will unfold -- Character: you! -- the audience's guide, in search of a prize -- Big hook: a puzzle which drives the narrative -- Plot: the perilous journey to solve the puzzle and reach the prize -- Structure: making the whole more than the sum of its parts -- Make your pitch crackle: how to persuade, to win support | |
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Van den Brul, Caroline |
author2 | Rothwell, Nancy |
author2_role | aui |
author2_variant | n r nr |
author_facet | Van den Brul, Caroline Rothwell, Nancy |
author_role | aut |
author_sort | Van den Brul, Caroline |
author_variant | d b c v dbc dbcv |
building | Verbundindex |
bvnumber | BV043032725 |
collection | ZDB-4-EBA |
contents | This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences. Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they crackle and fizz for the audience Your audience: the person or people whose full engagement you need -- Change and affect: gives communication its meaning and impact -- Lure: an enticement, usually with a bait, offering the promise of a reward -- World: the contextual space in which your narrative will unfold -- Character: you! -- the audience's guide, in search of a prize -- Big hook: a puzzle which drives the narrative -- Plot: the perilous journey to solve the puzzle and reach the prize -- Structure: making the whole more than the sum of its parts -- Make your pitch crackle: how to persuade, to win support |
ctrlnum | (OCoLC)869551084 (DE-599)BVBBV043032725 |
dewey-full | 320.014 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 320 - Political science (Politics and government) |
dewey-raw | 320.014 |
dewey-search | 320.014 |
dewey-sort | 3320.014 |
dewey-tens | 320 - Political science (Politics and government) |
discipline | Politologie |
format | Electronic eBook |
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id | DE-604.BV043032725 |
illustrated | Illustrated |
indexdate | 2024-07-10T07:15:31Z |
institution | BVB |
isbn | 1783262834 1783262842 1783262850 9781783262830 9781783262847 9781783262854 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028457375 |
oclc_num | 869551084 |
open_access_boolean | |
owner | DE-1046 DE-1047 |
owner_facet | DE-1046 DE-1047 |
physical | 1 online resource (xvi, 200 pages) illustrations |
psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
publishDate | 2014 |
publishDateSearch | 2014 |
publishDateSort | 2014 |
publisher | Imperial College Press |
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spelling | Van den Brul, Caroline Verfasser aut Crackle and fizz essential communication and pitching skills for scientists Caroline Van den Brul ; foreword by Professor Nancy Rothwell London Imperial College Press [2014] © 2014 1 online resource (xvi, 200 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Description based on print version record This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences. Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they crackle and fizz for the audience Your audience: the person or people whose full engagement you need -- Change and affect: gives communication its meaning and impact -- Lure: an enticement, usually with a bait, offering the promise of a reward -- World: the contextual space in which your narrative will unfold -- Character: you! -- the audience's guide, in search of a prize -- Big hook: a puzzle which drives the narrative -- Plot: the perilous journey to solve the puzzle and reach the prize -- Structure: making the whole more than the sum of its parts -- Make your pitch crackle: how to persuade, to win support POLITICAL SCIENCE / Essays bisacsh POLITICAL SCIENCE / Government / General bisacsh POLITICAL SCIENCE / Government / National bisacsh POLITICAL SCIENCE / Reference bisacsh Communication in science fast Communication in science Wissenschaftler (DE-588)4066567-7 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Wissenschaft (DE-588)4066562-8 gnd rswk-swf Wissenschaft (DE-588)4066562-8 s Wissenschaftler (DE-588)4066567-7 s Kommunikation (DE-588)4031883-7 s 1\p DE-604 Rothwell, Nancy aui Erscheint auch als Druck-Ausgabe Van den Brul, Caroline Crackle and fizz http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=689604 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Van den Brul, Caroline Crackle and fizz essential communication and pitching skills for scientists This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences. Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they crackle and fizz for the audience Your audience: the person or people whose full engagement you need -- Change and affect: gives communication its meaning and impact -- Lure: an enticement, usually with a bait, offering the promise of a reward -- World: the contextual space in which your narrative will unfold -- Character: you! -- the audience's guide, in search of a prize -- Big hook: a puzzle which drives the narrative -- Plot: the perilous journey to solve the puzzle and reach the prize -- Structure: making the whole more than the sum of its parts -- Make your pitch crackle: how to persuade, to win support POLITICAL SCIENCE / Essays bisacsh POLITICAL SCIENCE / Government / General bisacsh POLITICAL SCIENCE / Government / National bisacsh POLITICAL SCIENCE / Reference bisacsh Communication in science fast Communication in science Wissenschaftler (DE-588)4066567-7 gnd Kommunikation (DE-588)4031883-7 gnd Wissenschaft (DE-588)4066562-8 gnd |
subject_GND | (DE-588)4066567-7 (DE-588)4031883-7 (DE-588)4066562-8 |
title | Crackle and fizz essential communication and pitching skills for scientists |
title_auth | Crackle and fizz essential communication and pitching skills for scientists |
title_exact_search | Crackle and fizz essential communication and pitching skills for scientists |
title_full | Crackle and fizz essential communication and pitching skills for scientists Caroline Van den Brul ; foreword by Professor Nancy Rothwell |
title_fullStr | Crackle and fizz essential communication and pitching skills for scientists Caroline Van den Brul ; foreword by Professor Nancy Rothwell |
title_full_unstemmed | Crackle and fizz essential communication and pitching skills for scientists Caroline Van den Brul ; foreword by Professor Nancy Rothwell |
title_short | Crackle and fizz |
title_sort | crackle and fizz essential communication and pitching skills for scientists |
title_sub | essential communication and pitching skills for scientists |
topic | POLITICAL SCIENCE / Essays bisacsh POLITICAL SCIENCE / Government / General bisacsh POLITICAL SCIENCE / Government / National bisacsh POLITICAL SCIENCE / Reference bisacsh Communication in science fast Communication in science Wissenschaftler (DE-588)4066567-7 gnd Kommunikation (DE-588)4031883-7 gnd Wissenschaft (DE-588)4066562-8 gnd |
topic_facet | POLITICAL SCIENCE / Essays POLITICAL SCIENCE / Government / General POLITICAL SCIENCE / Government / National POLITICAL SCIENCE / Reference Communication in science Wissenschaftler Kommunikation Wissenschaft |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=689604 |
work_keys_str_mv | AT vandenbrulcaroline crackleandfizzessentialcommunicationandpitchingskillsforscientists AT rothwellnancy crackleandfizzessentialcommunicationandpitchingskillsforscientists |