Produktmanagement: Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
München
De Gruyter
2013
|
| Ausgabe: | 6th ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (1077 pages) |
| ISBN: | 3486735691 9783486735697 |
Internformat
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| 245 | 1 | 0 | |a Produktmanagement |b Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation |
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| 505 | 8 | |a Der Untertitel des Werkes zeigt die Spannweite des Produktmanagements, einer in der Praxis bedeutsamen, marketingorientierten Organisationsform in Unternehmen | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Product management | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a New products |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Product management | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Pepels, Werner 1952- |
| author_GND | (DE-588)115496688 |
| author_facet | Pepels, Werner 1952- |
| author_role | aut |
| author_sort | Pepels, Werner 1952- |
| author_variant | w p wp |
| building | Verbundindex |
| bvnumber | BV043029978 |
| collection | ZDB-4-EBA |
| contents | Der Untertitel des Werkes zeigt die Spannweite des Produktmanagements, einer in der Praxis bedeutsamen, marketingorientierten Organisationsform in Unternehmen |
| ctrlnum | (OCoLC)882246877 (DE-599)BVBBV043029978 |
| dewey-full | 658.575 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.575 |
| dewey-search | 658.575 |
| dewey-sort | 3658.575 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6th ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:15:27Z |
| institution | BVB |
| isbn | 3486735691 9783486735697 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028454630 |
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| physical | 1 online resource (1077 pages) |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | De Gruyter |
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| spelling | Pepels, Werner 1952- Verfasser (DE-588)115496688 aut Produktmanagement Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation 6th ed München De Gruyter 2013 1 online resource (1077 pages) txt rdacontent c rdamedia cr rdacarrier Print version record Der Untertitel des Werkes zeigt die Spannweite des Produktmanagements, einer in der Praxis bedeutsamen, marketingorientierten Organisationsform in Unternehmen Management New products Product management BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh New products fast Product management fast Wirtschaft Produktmanagement (DE-588)4125960-9 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Produktmanagement (DE-588)4125960-9 s 2\p DE-604 Erscheint auch als Druck-Ausgabe 978-3-486-70523-2 Pepels, Werner Produktmanagement : Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=758934 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Pepels, Werner 1952- Produktmanagement Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation Der Untertitel des Werkes zeigt die Spannweite des Produktmanagements, einer in der Praxis bedeutsamen, marketingorientierten Organisationsform in Unternehmen Management New products Product management BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh New products fast Product management fast Wirtschaft Produktmanagement (DE-588)4125960-9 gnd |
| subject_GND | (DE-588)4125960-9 (DE-588)4123623-3 |
| title | Produktmanagement Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation |
| title_auth | Produktmanagement Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation |
| title_exact_search | Produktmanagement Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation |
| title_full | Produktmanagement Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation |
| title_fullStr | Produktmanagement Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation |
| title_full_unstemmed | Produktmanagement Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation |
| title_short | Produktmanagement |
| title_sort | produktmanagement produktinnovation markenpolitik programmplanung prozessorganisation |
| title_sub | Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation |
| topic | Management New products Product management BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh New products fast Product management fast Wirtschaft Produktmanagement (DE-588)4125960-9 gnd |
| topic_facet | Management New products Product management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Produktmanagement Lehrbuch |
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| work_keys_str_mv | AT pepelswerner produktmanagementproduktinnovationmarkenpolitikprogrammplanungprozessorganisation |