Marketing and consumer behavior: concepts, methodologies, tools, and applications
"This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical discussions"..
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa.
Business Science Reference
|
| Schriftenreihe: | Premier reference source
|
| Schlagworte: | |
| Zusammenfassung: | "This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical discussions".. |
| ISBN: | 9781466673571 9781466673601 |
Internformat
MARC
| LEADER | 00000nam a2200000 ca4500 | ||
|---|---|---|---|
| 001 | BV043025181 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 151120m2015uuuu |||| 00||| eng d | ||
| 020 | |a 9781466673571 |c hardcover : alk. paper |9 978-1-4666-7357-1 | ||
| 020 | |a 9781466673601 |c print & perpetual access |9 978-1-4666-7360-1 | ||
| 035 | |a (DE-599)BVBBV043025181 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 050 | 0 | |a HF5415.32 | |
| 082 | 0 | |a 658.8/342 |2 23 | |
| 245 | 1 | 0 | |a Marketing and consumer behavior |b concepts, methodologies, tools, and applications |c Information Resources Management Association USA. - Editor-in-chief: Mehdi Khosrow-Pour, DBA |
| 264 | 1 | |a Hershey, Pa. |b Business Science Reference | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Premier reference source | |
| 515 | |a Erschienen: 1 - 4 | ||
| 520 | 1 | |a "This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical discussions".. | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing | |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 700 | 1 | |a Khosrowpour, Mehdi |d 1951- |e Sonstige |0 (DE-588)136769667 |4 oth | |
| 710 | 2 | |a Information Resources Management Association |e Sonstige |0 (DE-588)5010976-5 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-4666-7358-8 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028449879 | ||
Datensatz im Suchindex
| _version_ | 1804175377914920960 |
|---|---|
| any_adam_object | |
| author_GND | (DE-588)136769667 |
| building | Verbundindex |
| bvnumber | BV043025181 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (DE-599)BVBBV043025181 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01557nam a2200349 ca4500</leader><controlfield tag="001">BV043025181</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">151120m2015uuuu |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781466673571</subfield><subfield code="c">hardcover : alk. paper</subfield><subfield code="9">978-1-4666-7357-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781466673601</subfield><subfield code="c">print & perpetual access</subfield><subfield code="9">978-1-4666-7360-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043025181</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.32</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/342</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing and consumer behavior</subfield><subfield code="b">concepts, methodologies, tools, and applications</subfield><subfield code="c">Information Resources Management Association USA. - Editor-in-chief: Mehdi Khosrow-Pour, DBA</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pa.</subfield><subfield code="b">Business Science Reference</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Premier reference source</subfield></datafield><datafield tag="515" ind1=" " ind2=" "><subfield code="a">Erschienen: 1 - 4</subfield></datafield><datafield tag="520" ind1="1" ind2=" "><subfield code="a">"This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical discussions"..</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Khosrowpour, Mehdi</subfield><subfield code="d">1951-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)136769667</subfield><subfield code="4">oth</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Information Resources Management Association</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)5010976-5</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-4666-7358-8</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028449879</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV043025181 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:15:20Z |
| institution | BVB |
| institution_GND | (DE-588)5010976-5 |
| isbn | 9781466673571 9781466673601 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028449879 |
| open_access_boolean | |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Business Science Reference |
| record_format | marc |
| series2 | Premier reference source |
| spelling | Marketing and consumer behavior concepts, methodologies, tools, and applications Information Resources Management Association USA. - Editor-in-chief: Mehdi Khosrow-Pour, DBA Hershey, Pa. Business Science Reference txt rdacontent n rdamedia nc rdacarrier Premier reference source Erschienen: 1 - 4 "This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical discussions".. Consumer behavior Marketing (DE-588)4143413-4 Aufsatzsammlung gnd-content Khosrowpour, Mehdi 1951- Sonstige (DE-588)136769667 oth Information Resources Management Association Sonstige (DE-588)5010976-5 oth Erscheint auch als Online-Ausgabe 978-1-4666-7358-8 |
| spellingShingle | Marketing and consumer behavior concepts, methodologies, tools, and applications Consumer behavior Marketing |
| subject_GND | (DE-588)4143413-4 |
| title | Marketing and consumer behavior concepts, methodologies, tools, and applications |
| title_auth | Marketing and consumer behavior concepts, methodologies, tools, and applications |
| title_exact_search | Marketing and consumer behavior concepts, methodologies, tools, and applications |
| title_full | Marketing and consumer behavior concepts, methodologies, tools, and applications Information Resources Management Association USA. - Editor-in-chief: Mehdi Khosrow-Pour, DBA |
| title_fullStr | Marketing and consumer behavior concepts, methodologies, tools, and applications Information Resources Management Association USA. - Editor-in-chief: Mehdi Khosrow-Pour, DBA |
| title_full_unstemmed | Marketing and consumer behavior concepts, methodologies, tools, and applications Information Resources Management Association USA. - Editor-in-chief: Mehdi Khosrow-Pour, DBA |
| title_short | Marketing and consumer behavior |
| title_sort | marketing and consumer behavior concepts methodologies tools and applications |
| title_sub | concepts, methodologies, tools, and applications |
| topic | Consumer behavior Marketing |
| topic_facet | Consumer behavior Marketing Aufsatzsammlung |
| work_keys_str_mv | AT khosrowpourmehdi marketingandconsumerbehaviorconceptsmethodologiestoolsandapplications AT informationresourcesmanagementassociation marketingandconsumerbehaviorconceptsmethodologiestoolsandapplications |