Innovationsmarketing: Marketing konkret
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | German |
Veröffentlicht: |
Konstanz, München
UVK Verlagsgesellschaft mbH
[2015]
|
Schriftenreihe: | Management konkret
|
Schlagworte: | |
Online-Zugang: | DE-12 DE-1102 DE-1049 DE-863 DE-862 DE-739 Volltext Volltext |
Beschreibung: | 1 Online-Ressource (102 Seiten) Illustrationen |
ISBN: | 9783864968136 9783864968143 9783864968129 |
Internformat
MARC
LEADER | 00000nam a22000008c 4500 | ||
---|---|---|---|
001 | BV043008709 | ||
003 | DE-604 | ||
005 | 20241120 | ||
007 | cr|uuu---uuuuu | ||
008 | 151116s2015 gw a||| o|||| 00||| ger d | ||
020 | |a 9783864968136 |9 978-3-86496-813-6 | ||
020 | |a 9783864968143 |9 978-3-86496-814-3 | ||
020 | |a 9783864968129 |c Online |9 978-3-86496-812-9 | ||
035 | |a (OCoLC)1187293948 | ||
035 | |a (DE-599)BVBBV043008709 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a ger | |
044 | |a gw |c XA-DE-BW | ||
049 | |a DE-863 |a DE-862 |a DE-1049 |a DE-12 |a DE-1102 |a DE-739 | ||
082 | 0 | |a 658.8 |2 22/ger | |
082 | 0 | |a 650 |2 23 | |
084 | |a QP 210 |0 (DE-625)141841: |2 rvk | ||
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
084 | |a WIR 820f |2 stub | ||
084 | |a 650 |2 sdnb | ||
100 | 1 | |a Hünerberg, Reinhard |d 1945- |e Verfasser |0 (DE-588)123108489 |4 aut | |
245 | 1 | 0 | |a Innovationsmarketing |b Marketing konkret |c Reinhard Hünerberg |
246 | 1 | 3 | |a Innovations-Marketing |
264 | 1 | |a Konstanz, München |b UVK Verlagsgesellschaft mbH |c [2015] | |
300 | |a 1 Online-Ressource (102 Seiten) |b Illustrationen | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
490 | 0 | |a Management konkret | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Innovationsmanagement |0 (DE-588)4161817-8 |2 gnd |9 rswk-swf |
653 | |a Absatzwege | ||
653 | |a BWL | ||
653 | |a Innovation | ||
653 | |a Innovationsstrategie | ||
653 | |a Kooperation | ||
653 | |a Marktfestlegung | ||
653 | |a Marktstrategie | ||
653 | |a Marktverhalten | ||
653 | |a Marktziele | ||
653 | |a Marktzutritt | ||
653 | |a Medienselektion | ||
653 | |a Preispolitik | ||
653 | |a SWOT-Analyse | ||
653 | |a Technologie | ||
653 | |a Vertrieb | ||
653 | |a Vertriebswege | ||
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | 1 | |a Innovationsmanagement |0 (DE-588)4161817-8 |D s |
689 | 0 | |5 DE-604 | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 3-86764-620-1 |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-86764-620-8 |
856 | 4 | 0 | |u https://elibrary.utb.de/doi/book/10.5555/9783864968143 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
856 | 4 | 0 | |u https://elibrary.narr.digital/book/99.125005/9783864968143 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
912 | |a ZDB-41-SWT | ||
912 | |a ZDB-71-NAR | ||
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-028433707 | |
966 | e | |u https://elibrary.narr.digital/book/99.125005/9783864968143 |l DE-12 |p ZDB-71-NAR |q BSB_PDA_NAR |x Verlag |3 Volltext | |
966 | e | |u https://elibrary.narr.digital/book/99.125005/9783864968143 |l DE-1102 |p ZDB-71-NAR |q FAN_PDA_NAR |x Verlag |3 Volltext | |
966 | e | |u https://elibrary.utb.de/doi/book/10.5555/9783864968143 |l DE-1049 |p ZDB-41-SWT |x Verlag |3 Volltext | |
966 | e | |u https://elibrary.utb.de/doi/book/10.5555/9783864968143 |l DE-863 |p ZDB-41-SWT |x Verlag |3 Volltext | |
966 | e | |u https://elibrary.utb.de/doi/book/10.5555/9783864968143 |l DE-862 |p ZDB-41-SWT |x Verlag |3 Volltext | |
966 | e | |u https://elibrary.narr.digital/book/99.125005/9783864968143 |l DE-739 |p ZDB-71-NAR |q UPA_PDA_NAR |x Verlag |3 Volltext |
Datensatz im Suchindex
DE-BY-FWS_katkey | 587575 |
---|---|
_version_ | 1819651636763557888 |
adam_text | |
any_adam_object | |
author | Hünerberg, Reinhard 1945- |
author_GND | (DE-588)123108489 |
author_facet | Hünerberg, Reinhard 1945- |
author_role | aut |
author_sort | Hünerberg, Reinhard 1945- |
author_variant | r h rh |
building | Verbundindex |
bvnumber | BV043008709 |
classification_rvk | QP 210 QP 600 QP 624 |
classification_tum | WIR 820f |
collection | ZDB-41-SWT ZDB-71-NAR |
ctrlnum | (OCoLC)1187293948 (DE-599)BVBBV043008709 |
dewey-full | 658.8 650 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management 650 - Management and auxiliary services |
dewey-raw | 658.8 650 |
dewey-search | 658.8 650 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a22000008c 4500</leader><controlfield tag="001">BV043008709</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241120</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151116s2015 gw a||| o|||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783864968136</subfield><subfield code="9">978-3-86496-813-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783864968143</subfield><subfield code="9">978-3-86496-814-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783864968129</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-86496-812-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1187293948</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043008709</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BW</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">650</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 210</subfield><subfield code="0">(DE-625)141841:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 820f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hünerberg, Reinhard</subfield><subfield code="d">1945-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123108489</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Innovationsmarketing</subfield><subfield code="b">Marketing konkret</subfield><subfield code="c">Reinhard Hünerberg</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Innovations-Marketing</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Konstanz, München</subfield><subfield code="b">UVK Verlagsgesellschaft mbH</subfield><subfield code="c">[2015]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (102 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Management konkret</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Innovationsmanagement</subfield><subfield code="0">(DE-588)4161817-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Absatzwege</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">BWL</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Innovation</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Innovationsstrategie</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Kooperation</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marktfestlegung</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marktstrategie</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marktverhalten</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marktziele</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marktzutritt</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Medienselektion</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Preispolitik</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">SWOT-Analyse</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Technologie</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Vertrieb</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Vertriebswege</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Innovationsmanagement</subfield><subfield code="0">(DE-588)4161817-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">3-86764-620-1</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-86764-620-8</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://elibrary.utb.de/doi/book/10.5555/9783864968143</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://elibrary.narr.digital/book/99.125005/9783864968143</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-41-SWT</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-71-NAR</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028433707</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.narr.digital/book/99.125005/9783864968143</subfield><subfield code="l">DE-12</subfield><subfield code="p">ZDB-71-NAR</subfield><subfield code="q">BSB_PDA_NAR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.narr.digital/book/99.125005/9783864968143</subfield><subfield code="l">DE-1102</subfield><subfield code="p">ZDB-71-NAR</subfield><subfield code="q">FAN_PDA_NAR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.5555/9783864968143</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-41-SWT</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.5555/9783864968143</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-41-SWT</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.5555/9783864968143</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-41-SWT</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.narr.digital/book/99.125005/9783864968143</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-71-NAR</subfield><subfield code="q">UPA_PDA_NAR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV043008709 |
illustrated | Illustrated |
indexdate | 2024-12-28T04:03:50Z |
institution | BVB |
isbn | 9783864968136 9783864968143 9783864968129 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028433707 |
oclc_num | 1187293948 |
open_access_boolean | |
owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1049 DE-12 DE-1102 DE-739 |
owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1049 DE-12 DE-1102 DE-739 |
physical | 1 Online-Ressource (102 Seiten) Illustrationen |
psigel | ZDB-41-SWT ZDB-71-NAR ZDB-71-NAR BSB_PDA_NAR ZDB-71-NAR FAN_PDA_NAR ZDB-71-NAR UPA_PDA_NAR |
publishDate | 2015 |
publishDateSearch | 2015 |
publishDateSort | 2015 |
publisher | UVK Verlagsgesellschaft mbH |
record_format | marc |
series2 | Management konkret |
spellingShingle | Hünerberg, Reinhard 1945- Innovationsmarketing Marketing konkret Marketing (DE-588)4037589-4 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4161817-8 |
title | Innovationsmarketing Marketing konkret |
title_alt | Innovations-Marketing |
title_auth | Innovationsmarketing Marketing konkret |
title_exact_search | Innovationsmarketing Marketing konkret |
title_full | Innovationsmarketing Marketing konkret Reinhard Hünerberg |
title_fullStr | Innovationsmarketing Marketing konkret Reinhard Hünerberg |
title_full_unstemmed | Innovationsmarketing Marketing konkret Reinhard Hünerberg |
title_short | Innovationsmarketing |
title_sort | innovationsmarketing marketing konkret |
title_sub | Marketing konkret |
topic | Marketing (DE-588)4037589-4 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
topic_facet | Marketing Innovationsmanagement |
url | https://elibrary.utb.de/doi/book/10.5555/9783864968143 https://elibrary.narr.digital/book/99.125005/9783864968143 |
work_keys_str_mv | AT hunerbergreinhard innovationsmarketingmarketingkonkret AT hunerbergreinhard innovationsmarketing |