International marketing in the fast changing world:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK
Emerald
2015
|
| Ausgabe: | First edition |
| Schriftenreihe: | Advances in international marketing
Volume 26 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | xvi, 288 Seiten Diagramme |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804175344785162240 |
|---|---|
| adam_text | CONTENTS
vii
xi
LIST OF CONTRIBUTORS
INTRODUCTION
REVISITING UPPSALA THROUGH THE LENSES OF
NEW VENTURES: A LONGITUDINAL STUDY OF
NORWEGIAN FIRMS
Geir Gripsrud, Auke Hunneman and Carl Arthur Solberg 1
INTERNATIONALIZATION THROUGH
E-COMMERCE. THE CASE OF MULTIBRAND
LUXURY RETAILERS IN THE FASHION INDUSTRY
Simone Guercini and Andrea Runfola 15
INTERNATIONALISATION STRATEGIES AND
INDUSTRY STRUCTURE
Carl Arthur Solberg and François Durrieu 33
SMALL-MEDIUM SIZED MANUFACTURERS’
INTERNATIONALIZATION THROUGH RETAIL
STORE OPENINGS ABROAD: A STUDY OF THE
ITALIAN FASHION INDUSTRY
Simone Guercini and Andrea Runfola 61
A TAXONOMY OF EXPORT-PRICING STRATEGIES
AND THEIR PERFORMANCE IN INTERNATIONAL
MARKETS
Katharina Maria Hofer, Lisa Maria Niehoff and 85
Gerhard A. Wuehrer
V
VI
CONTENTS
ENHANCING ORGANIZATIONAL PERFORMANCE
OF INTERNATIONAL SMES THROUGH INTER-FIRM
MARKETING COLLABORATIONS
Kayhan Tajeddini, Ulf Elg and Pervez N. Ghauri
EXAMINING CAUSAL RELATIONSHIPS AMONG
INTERNATIONAL EXPERIENCE, PERCEIVED
ENVIRONMENTAL UNCERTAINTY, MARKET ENTRY
MODE, AND INTERNATIONAL PERFORMANCE
Hui Xu, Harry A. Taute, Paul Dishman and Jing Guo
INTERNATIONAL MARKETING IN MULTINATIONAL
COMPANY SUBSIDIARIES IN EMERGING MARKETS:
A MULTIDIMENSIONAL APPROACH
Debora Atala Pires, Thelma Valéria Rocha,
Felipe Mendes Borini and Dennys Eduardo Rossetto
THE MODERATING ROLES OF ORGANIZATIONAL
LEARNING AND STRATEGIC FLEXIBILITY ON
MARKETING STRATEGIC CHANGE AND BUSINESS
PERFORMANCE: EVIDENCE FROM FIRMS IN
THAILAND
Amonrat Thoumrungroje
IMPACT OF ACCULTURATION, CONSUMER
AFFINITY, AND INVERSE COO EFFECT ON A
SUPPLIER COUNTRY’S IMAGE FROM EXPORTING
PROFESSIONAL SERVICES TO A HOST COUNTRY: A
CONCEPTUAL FRAMEWORK
Roy Toffoli, Michel Librowicz, Ahlem Hajjem and
Issam Telahigue
PERCEIVED QUALITY OF ASIAN BRANDS BY U.S.
CONSUMERS: CASE OF COSMETIC BRAND USING
AGE AS A MODERATOR
Sarah (Song) Southworth and Minjeong Kim
GLOBAL BRAND ATTITUDE, PERCEIVED VALUE,
CONSUMER AFFINITY, AND PURCHASE
INTENTIONS: A MULTIDIMENSIONAL VIEW OF
CONSUMER BEHAVIOR AND GLOBAL BRANDS
Nayyer Naseem, Swati Verma and Attila Yaprak
109
135
157
179
199
235
255
|
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| series2 | Advances in international marketing |
| spelling | Stöttinger, Barbara (DE-588)1020687428 edt International marketing in the fast changing world Barbara Stöttinger, Vienna University of Economics and Business, Austria ; Bodo B. Schlegelmilch, Vienna University of Economics and Business, Austria ; Shaoming Zou, University of Missouri - Columbia, USA First edition Bingley, UK Emerald 2015 xvi, 288 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Advances in international marketing Volume 26 Includes bibliographical references Export marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Schlegelmilch, Bodo B. 1955- (DE-588)123084865 edt Zou, Shaoming (DE-588)134205766 edt Advances in international marketing Volume 26 (DE-604)BV002716291 26 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028428626&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | International marketing in the fast changing world Advances in international marketing Export marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4143413-4 |
| title | International marketing in the fast changing world |
| title_auth | International marketing in the fast changing world |
| title_exact_search | International marketing in the fast changing world |
| title_full | International marketing in the fast changing world Barbara Stöttinger, Vienna University of Economics and Business, Austria ; Bodo B. Schlegelmilch, Vienna University of Economics and Business, Austria ; Shaoming Zou, University of Missouri - Columbia, USA |
| title_fullStr | International marketing in the fast changing world Barbara Stöttinger, Vienna University of Economics and Business, Austria ; Bodo B. Schlegelmilch, Vienna University of Economics and Business, Austria ; Shaoming Zou, University of Missouri - Columbia, USA |
| title_full_unstemmed | International marketing in the fast changing world Barbara Stöttinger, Vienna University of Economics and Business, Austria ; Bodo B. Schlegelmilch, Vienna University of Economics and Business, Austria ; Shaoming Zou, University of Missouri - Columbia, USA |
| title_short | International marketing in the fast changing world |
| title_sort | international marketing in the fast changing world |
| topic | Export marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Export marketing BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Internationales Marketing Aufsatzsammlung |
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