Holdings: Persuasion :: THWS Bibkatalog

Persuasion: theory and research

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Bibliographic Details
Main Author:	O'Keefe, Daniel J. 1950- (Author)
Format:	Book
Language:	English
Published:	Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Boston SAGE [2016]
Edition:	Third edition
Subjects:	Persuasion (Psychology) Beeinflussung Einstellungsänderung Überzeugung Lehrbuch
Online Access:	Inhaltsverzeichnis
Item Description:	Literaturverzeichnis Seite 268-364
Physical Description:	xix, 387 Seiten
ISBN:	9781452276670

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MARC


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Record in the Search Index

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adam_text	Brief Contents Preface 1. xv Persuasion, Attitudes, and Actions 1 2. SocialűudgmentTheory 19 3. Funcţionai Approaches to Attitude 35 4. Belief-Based Models of Attitude 56 5. Cognitive Dissonance Theory 76 6. Reasoned Action Theory 98 7. Stage Models 132 8. Elaboration Likelihood Model 148 9. The Study of Persuasive Effects 176 10. Communicator Factors 188 11. Message Factors 214 12. Receiver Factors 252 References 268 Author Index 365 Subject Index 383 About the Author 387
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author	O'Keefe, Daniel J. 1950-
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callnumber-first	B - Philosophy, Psychology, Religion
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ctrlnum	(OCoLC)934671832 (DE-599)BSZ426052080
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dewey-ones	153 - Conscious mental processes & intelligence
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dewey-tens	150 - Psychology
discipline	Soziologie Psychologie
edition	Third edition
format	Book
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isbn	9781452276670
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spelling	O'Keefe, Daniel J. 1950- Verfasser (DE-588)139571574 aut Persuasion theory and research Daniel J. O'Keefe, Northwestern University Third edition Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Boston SAGE [2016] xix, 387 Seiten txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis Seite 268-364 Persuasion (Psychology) Beeinflussung (DE-588)4005203-5 gnd rswk-swf Einstellungsänderung (DE-588)4070713-1 gnd rswk-swf Überzeugung (DE-588)4186657-5 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Beeinflussung (DE-588)4005203-5 s Einstellungsänderung (DE-588)4070713-1 s DE-604 Überzeugung (DE-588)4186657-5 s 1\p DE-604 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028426753&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
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subject_GND	(DE-588)4005203-5 (DE-588)4070713-1 (DE-588)4186657-5 (DE-588)4123623-3
title	Persuasion theory and research
title_auth	Persuasion theory and research
title_exact_search	Persuasion theory and research
title_full	Persuasion theory and research Daniel J. O'Keefe, Northwestern University
title_fullStr	Persuasion theory and research Daniel J. O'Keefe, Northwestern University
title_full_unstemmed	Persuasion theory and research Daniel J. O'Keefe, Northwestern University
title_short	Persuasion
title_sort	persuasion theory and research
title_sub	theory and research
topic	Persuasion (Psychology) Beeinflussung (DE-588)4005203-5 gnd Einstellungsänderung (DE-588)4070713-1 gnd Überzeugung (DE-588)4186657-5 gnd
topic_facet	Persuasion (Psychology) Beeinflussung Einstellungsänderung Überzeugung Lehrbuch
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work_keys_str_mv	AT okeefedanielj persuasiontheoryandresearch

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