Royal fever: the British monarchy in consumer culture
"No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oakland, California
University of California Press
[2015]
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Zusammenfassung: | "No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy's power as a brand whose narrative has existed for more than a thousand years, one that shapes consumer behavior and that retains its economic and cultural significance in the twenty-first century. The authors explore the myriad ways consumer culture and the Royal Family intersect across collectors, commemorative objects, fashion, historic sites, media products, Royal brands, and tourist experiences.Taking a case study approach, the book examines both producer and consumer perspectives. Specific chapters illustrate how those responsible for orchestrating experiences related to the British monarchy engage the public by creating compelling consumer experiences. Others reveal how and why people devote their time, effort, and money to Royal consumption--from a woman who boasts a collection of over 10,000 pieces of British Royal Family trinkets to a retired American stockbroker who spends three months each year in England hunting for rare and expensive memorabilia. Royal Fever highlights the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture"--Provided by publisher |
| Beschreibung: | xxv, 357 Seiten Illustrationen |
| ISBN: | 9780520273658 9780520273665 |
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| 505 | 8 | |a Includes bibliographical references and index | |
| 505 | 8 | |a Proclaimed English/British monarchs : 1066-present -- Key events in the British Royal Family since 1981 -- Introduction: the politics and business of monarchy -- The magnetism of the monarchy -- The roots of royal fever -- "A head full of royal" : Margaret Tyler's majestic world -- The face on the tea towels : the global quest for Diana -- Pomp and popcorn : the British Royal Family on stage and screen -- Marketing the monarchy -- Storying the monarchy : royal tourism and historic royal palaces -- Weekends in Windsor : castles, china, and corgis -- William and Catherine : remaking the monarchy -- The royal family brand : a right royal future? | |
| 520 | |a "No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy's power as a brand whose narrative has existed for more than a thousand years, one that shapes consumer behavior and that retains its economic and cultural significance in the twenty-first century. The authors explore the myriad ways consumer culture and the Royal Family intersect across collectors, commemorative objects, fashion, historic sites, media products, Royal brands, and tourist experiences.Taking a case study approach, the book examines both producer and consumer perspectives. Specific chapters illustrate how those responsible for orchestrating experiences related to the British monarchy engage the public by creating compelling consumer experiences. Others reveal how and why people devote their time, effort, and money to Royal consumption--from a woman who boasts a collection of over 10,000 pieces of British Royal Family trinkets to a retired American stockbroker who spends three months each year in England hunting for rare and expensive memorabilia. Royal Fever highlights the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture"--Provided by publisher | ||
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Datensatz im Suchindex
| _version_ | 1804175341944569856 |
|---|---|
| any_adam_object | |
| author | Otnes, Cele 1960- Maclaran, Pauline 1950- |
| author_GND | (DE-588)143007467 (DE-588)138921539 |
| author_facet | Otnes, Cele 1960- Maclaran, Pauline 1950- |
| author_role | aut aut |
| author_sort | Otnes, Cele 1960- |
| author_variant | c o co p m pm |
| building | Verbundindex |
| bvnumber | BV043001511 |
| classification_rvk | HD 300 ME 2100 |
| contents | Includes bibliographical references and index Proclaimed English/British monarchs : 1066-present -- Key events in the British Royal Family since 1981 -- Introduction: the politics and business of monarchy -- The magnetism of the monarchy -- The roots of royal fever -- "A head full of royal" : Margaret Tyler's majestic world -- The face on the tea towels : the global quest for Diana -- Pomp and popcorn : the British Royal Family on stage and screen -- Marketing the monarchy -- Storying the monarchy : royal tourism and historic royal palaces -- Weekends in Windsor : castles, china, and corgis -- William and Catherine : remaking the monarchy -- The royal family brand : a right royal future? |
| ctrlnum | (OCoLC)934154798 (DE-599)BVBBV043001511 |
| dewey-full | 929.72 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 929 - Genealogy, names & insignia |
| dewey-raw | 929.72 |
| dewey-search | 929.72 |
| dewey-sort | 3929.72 |
| dewey-tens | 920 - Biography, genealogy, insignia |
| discipline | Politologie Anglistik / Amerikanistik Geschichte |
| edition | First edition |
| format | Book |
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| indexdate | 2024-07-10T07:14:45Z |
| institution | BVB |
| isbn | 9780520273658 9780520273665 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028426741 |
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| spelling | Otnes, Cele 1960- (DE-588)143007467 aut Royal fever the British monarchy in consumer culture Cele C. Otnes and Pauline Maclaran First edition Oakland, California University of California Press [2015] xxv, 357 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Proclaimed English/British monarchs : 1066-present -- Key events in the British Royal Family since 1981 -- Introduction: the politics and business of monarchy -- The magnetism of the monarchy -- The roots of royal fever -- "A head full of royal" : Margaret Tyler's majestic world -- The face on the tea towels : the global quest for Diana -- Pomp and popcorn : the British Royal Family on stage and screen -- Marketing the monarchy -- Storying the monarchy : royal tourism and historic royal palaces -- Weekends in Windsor : castles, china, and corgis -- William and Catherine : remaking the monarchy -- The royal family brand : a right royal future? "No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy's power as a brand whose narrative has existed for more than a thousand years, one that shapes consumer behavior and that retains its economic and cultural significance in the twenty-first century. The authors explore the myriad ways consumer culture and the Royal Family intersect across collectors, commemorative objects, fashion, historic sites, media products, Royal brands, and tourist experiences.Taking a case study approach, the book examines both producer and consumer perspectives. Specific chapters illustrate how those responsible for orchestrating experiences related to the British monarchy engage the public by creating compelling consumer experiences. Others reveal how and why people devote their time, effort, and money to Royal consumption--from a woman who boasts a collection of over 10,000 pieces of British Royal Family trinkets to a retired American stockbroker who spends three months each year in England hunting for rare and expensive memorabilia. Royal Fever highlights the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture"--Provided by publisher Windsor, House of / Public opinion Windsor, House of / Marketing Windsor Familie (DE-588)11876926X gnd rswk-swf Royal houses / Great Britain / Public opinion Royal houses / Great Britain / Marketing Massenkultur (DE-588)4125858-7 gnd rswk-swf Vermarktung (DE-588)4121857-7 gnd rswk-swf Großbritannien Großbritannien (DE-588)4022153-2 gnd rswk-swf Großbritannien (DE-588)4022153-2 g Windsor Familie (DE-588)11876926X p Massenkultur (DE-588)4125858-7 s Vermarktung (DE-588)4121857-7 s DE-604 Maclaran, Pauline 1950- (DE-588)138921539 aut Erscheint auch als Online-Ausgabe 978-0-52096214-9 |
| spellingShingle | Otnes, Cele 1960- Maclaran, Pauline 1950- Royal fever the British monarchy in consumer culture Includes bibliographical references and index Proclaimed English/British monarchs : 1066-present -- Key events in the British Royal Family since 1981 -- Introduction: the politics and business of monarchy -- The magnetism of the monarchy -- The roots of royal fever -- "A head full of royal" : Margaret Tyler's majestic world -- The face on the tea towels : the global quest for Diana -- Pomp and popcorn : the British Royal Family on stage and screen -- Marketing the monarchy -- Storying the monarchy : royal tourism and historic royal palaces -- Weekends in Windsor : castles, china, and corgis -- William and Catherine : remaking the monarchy -- The royal family brand : a right royal future? Windsor, House of / Public opinion Windsor, House of / Marketing Windsor Familie (DE-588)11876926X gnd Royal houses / Great Britain / Public opinion Royal houses / Great Britain / Marketing Massenkultur (DE-588)4125858-7 gnd Vermarktung (DE-588)4121857-7 gnd |
| subject_GND | (DE-588)11876926X (DE-588)4125858-7 (DE-588)4121857-7 (DE-588)4022153-2 |
| title | Royal fever the British monarchy in consumer culture |
| title_auth | Royal fever the British monarchy in consumer culture |
| title_exact_search | Royal fever the British monarchy in consumer culture |
| title_full | Royal fever the British monarchy in consumer culture Cele C. Otnes and Pauline Maclaran |
| title_fullStr | Royal fever the British monarchy in consumer culture Cele C. Otnes and Pauline Maclaran |
| title_full_unstemmed | Royal fever the British monarchy in consumer culture Cele C. Otnes and Pauline Maclaran |
| title_short | Royal fever |
| title_sort | royal fever the british monarchy in consumer culture |
| title_sub | the British monarchy in consumer culture |
| topic | Windsor, House of / Public opinion Windsor, House of / Marketing Windsor Familie (DE-588)11876926X gnd Royal houses / Great Britain / Public opinion Royal houses / Great Britain / Marketing Massenkultur (DE-588)4125858-7 gnd Vermarktung (DE-588)4121857-7 gnd |
| topic_facet | Windsor, House of / Public opinion Windsor, House of / Marketing Windsor Familie Royal houses / Great Britain / Public opinion Royal houses / Great Britain / Marketing Massenkultur Vermarktung Großbritannien |
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