Selling ethnicity and race: consumerism and representation in twenty-first-century America
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Trier
WVT Wissenschaftlicher Verlag Trier
[2015]
|
| Schriftenreihe: | Mosaic
Band 57 |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | VI, 265 Seiten Illustrationen 23.5 cm x 15.5 cm, 527 g |
| ISBN: | 9783868216301 3868216308 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804175338589126656 |
|---|---|
| adam_text | Titel: Selling ethnicity and race
Autor: Pisarz-Ramírez, Gabriele
Jahr: 2015
Contents
Acknowledgments vii
Gabriele Pisarz-Ramirez, Frank Usbeck, Anne Grob,
and Maria Lippold
Selling Ethnicity and Race: Consumerism
and Representation in Twenty-First-Century America 1
I The Ethnic Gaze: Visualizations of Consumerism
Marilyn Halter
Mainstreaming Multiethnic America: Commerce and Culture
in the New Millennium 29
Kerstin Knopf
Bourdieu, Transnational Cinema, and the Commodification
of Indigenous Cultures: Avatar—Birdwatchers—Decolonized Film 47
Mita Banerjee
Consuming India in Mira Nair s Mississippi Masala 69
II The Politics of Racial Commodification
Maria Lippold
Selling Racial Beauty : The Role of Pageants
in the Japanese American Community 85
Gabriele Pisarz-Ramirez
Racial Ambiguity and Racial Capital:
Marketing the Postracial Melting Pot 99
Jeffrey Santa Ana
Selling Racialized Perceptions: The Asian as Commodity
Optimism in Corporate Consumerism 117
VI
III Constructing Native Identities:
Marketing and Self-Determination
Markus H. Lindner
Between Self-Representation and Stereotypes:
The Commodification of Native North American Culture(s) 137
Robert Keith Collins
Commodified Culture as Ethnicity Maintenance:
Garifuna Cultural Survival in Twenty-First-Century Los Angeles 157
Frank Usbeck
Selling the Natural-Born Warrior : Representations
of Nativeness in the US Military and in Law Enforcement 175
IV Traveling Ethnicities
Markus Heide
Narcocorridos: Ethnic Tradition, Border Discourse,
and Commercialization 197
Josef Raab
From Ethnic to Transethnic Marketing:
Germanness in American Volkswagen Commercials 213
Jennine Capö Crucet
Say Hello to My Little Friend 237
Contributors and Editors 247
Index 253
|
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| dewey-full | 900 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 900 - History & geography |
| dewey-raw | 900 |
| dewey-search | 900 |
| dewey-sort | 3900 |
| dewey-tens | 900 - History & geography |
| discipline | Geschichte |
| format | Book |
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| spelling | Selling ethnicity and race consumerism and representation in twenty-first-century America Gabriele Pisarz-Ramirez und 3 andere Trier WVT Wissenschaftlicher Verlag Trier [2015] VI, 265 Seiten Illustrationen 23.5 cm x 15.5 cm, 527 g txt rdacontent n rdamedia nc rdacarrier Mosaic Band 57 Marketing (DE-588)4037589-4 gnd rswk-swf Konsumgesellschaft (DE-588)4165119-4 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Ethnische Identität (DE-588)4153096-2 gnd rswk-swf Ethnische Gruppe (DE-588)4153095-0 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Fachhochschul-/Hochschulausbildung Ethnicity and Race Consumerism ethnic marketing postracial society ethnotourism (DE-588)1071861417 Konferenzschrift 2013 Leipzig gnd-content USA (DE-588)4078704-7 g Konsumgesellschaft (DE-588)4165119-4 s Ethnische Gruppe (DE-588)4153095-0 s Zielgruppe (DE-588)4117714-9 s Marketing (DE-588)4037589-4 s Ethnische Identität (DE-588)4153096-2 s DE-604 Pisarz-Ramírez, Gabriele 1963- (DE-588)129313920 edt Dr. Erwin Otto u. WVT Wissenschaftl. Vlg Trier (DE-588)1065707533 pbl Mosaic Band 57 (DE-604)BV011604952 57 X:MVB text/html http://www.wvttrier.de Inhaltstext X:MVB application/pdf http://api.vlb.de/api/v1/asset/mmo/file/e444a107-b47d-47eb-89de-2682b5abc02d Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028424591&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Selling ethnicity and race consumerism and representation in twenty-first-century America Mosaic Marketing (DE-588)4037589-4 gnd Konsumgesellschaft (DE-588)4165119-4 gnd Zielgruppe (DE-588)4117714-9 gnd Ethnische Identität (DE-588)4153096-2 gnd Ethnische Gruppe (DE-588)4153095-0 gnd |
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| title | Selling ethnicity and race consumerism and representation in twenty-first-century America |
| title_auth | Selling ethnicity and race consumerism and representation in twenty-first-century America |
| title_exact_search | Selling ethnicity and race consumerism and representation in twenty-first-century America |
| title_full | Selling ethnicity and race consumerism and representation in twenty-first-century America Gabriele Pisarz-Ramirez und 3 andere |
| title_fullStr | Selling ethnicity and race consumerism and representation in twenty-first-century America Gabriele Pisarz-Ramirez und 3 andere |
| title_full_unstemmed | Selling ethnicity and race consumerism and representation in twenty-first-century America Gabriele Pisarz-Ramirez und 3 andere |
| title_short | Selling ethnicity and race |
| title_sort | selling ethnicity and race consumerism and representation in twenty first century america |
| title_sub | consumerism and representation in twenty-first-century America |
| topic | Marketing (DE-588)4037589-4 gnd Konsumgesellschaft (DE-588)4165119-4 gnd Zielgruppe (DE-588)4117714-9 gnd Ethnische Identität (DE-588)4153096-2 gnd Ethnische Gruppe (DE-588)4153095-0 gnd |
| topic_facet | Marketing Konsumgesellschaft Zielgruppe Ethnische Identität Ethnische Gruppe USA Konferenzschrift 2013 Leipzig |
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